The New Network is for Managed Service Providers

Service Providers (SPs) and Managed Service Providers (MSPs) are under tremendous pressure to maintain average revenue per user (ARPU), increase margins and create new sources of revenue. Current ARPU trends are down and existing target markets are saturated with basic services, thus putting existing services under strong price pressure. In such market conditions, providers need to create innovative services that solve business problems and demonstrate the added value these services bring to their customers.

Providers need to create mass customized propositions allowing them to capitalize on new high value service opportunities in the enterprise market. Mass customization entails creating options that allow the customer to pick prepared options rather than buying a costly, highly customized service. The service must be experienced rather than used — providing core value in the user application relationship beyond transport.

Such services and mass customization will widen the market opportunities SPs and MSPs can address and will help shift the focus away from the current revenue erosion — providing the same service just cheaper and faster.

Juniper Networks Managed Service Solutions support high value services — providers can leverage the solutions to reduce time to market and time to revenue.