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Multiplay

Introduction

Broadband has arrived at its long-predicted purpose of delivering entertainment: music, games–and by far the biggest market–video. Offering these services along with voice, high-speed Internet and a host of other services has become the "multiplay" opportunity for broadband service providers. But launching multiplay services requires resiliency, user assurance and security beyond best-effort Internet networks.

Juniper Networks offers a broad portfolio of high-performance, scalable and intelligent multiplay solutions for introducing and further developing multiplay services. Only the Juniper Multiplay architecture enables dynamic allocation of bandwidth to deliver high-quality video and services efficiently from multiple sources.

Building a high-performance, services-aware multiplay network is just the first step. Adding subscriber awareness, viewership tracking and other powerful capabilities to allow the cultivation of non-user revenue sources lets broadband service providers drive profits to new heights and improve their strategic position in the content delivery value chain. With proven experience and many partnerships, Juniper providers confidence in its execution.

Taking the Next Step

The goal of deploying Juniper Multiplay is to attract subscribers with high-quality, customizable services and then maximize end-user revenue by upselling additional services.

To delivering multiplay services, broadband service providers must re-examine their network architectures and make decisions that will affect their future success. Learn how to optimize your network to deliver multiplay services by reading about Juniper's Services-Aware Architecturepdf icon307 KB.

A key principle of the Juniper Multiplay strategy is building networks in an open manner. This allows the network to integrate with multimedia applications such as video on demand (VoD), PC-based video and gaming services. This also enhances the broadband service provider's ability to manage the complete network through integration with popular management, testing and performance products. Application developers and equipment providers looking to integrate with Juniper's industry-leading multiplay solutions should read about the Open IP Services Creation Program.


 

Description

The heart of multiplay revenue will trend from broadcast content to an increasingly extensive menu of "on-demand" unicast services such as VoD voice, gaming and audio streaming. These services require a unique application flow to each end user and have usage patterns that broadcast cannot satisfy.

Juniper Networks helps providers launch multiplay IPTV broadcast services and then advance to more complex on-demand and interactive offerings without new network build-out. Juniper's multiplay portfolio supports the following architecture components.

Multiservice Core

At the core of the multiplay network, Juniper Networks M-series and T-series routers provide a rich set of features to support differentiated service classes for IPv4, IPv6 and MPLS traffic. The real-time requirements for video content delivery are demanding from a packet forwarding and reliability standpoint. To meet these demands, redundant control, forwarding, and data and physical planes are implemented using the M-series and T-series routers. Additionally, Juniper Networks supports point-to-multipoint label switched paths (P2MP LSPs) to provide the ideal solution for delivering video across the network core and distribution layers. P2MP LSPs offer video traffic with a bandwidth reservation, traffic engineering capabilities and fast-failover mechanisms that are not found in multicast protocols such as PIM or IGMP.

Best Practices for Video Transit on an MPLS Backbonepdf icon731 KB

The point-to-multipoint LSP, along with the high-performance and high-availability features of Juniper Networks M-series and T-series routers, are key elements that allow service providers to migrate high-value broadcast video.

Broadband Service Edge

Juniper Networks E-series Broadband Services Router (BSR) family deploys at the edge of the multiplay network. The E-series BSR supports both Layer 2 and Layer 3 architectures, although L3 provides much greater flexibility for moving voice and video delivery nodes as service patterns change. The platforms support a mix of broadband connections to subscribers, including xDSL, FTTx and wireless technologies, decoupling access technology evolution from IP service control. The E-series BSR offers capabilities that include dynamic bandwidth allocation, unicast routing protocols, multicast routing protocols, QoS, security, lawful intercept functions, subscriber management and policy control.

Policy Management and Control

The Juniper Networks Session and Resource Control Portfolio provides robust, customizable applications that enable service providers to rapidly create and deploy multiplay services to hundreds of thousands of subscribers. The portfolio includes products that offer a service-optimized architecture that ensures quick time to revenue, flexible subscriber service management and reliable service delivery. These Session and Resource Control (SRC) products also maintain subscriber-related information and assist in implementing service-specific configurations over the underlying network infrastructure independent of access technology.

Security

Juniper Networks has developed a comprehensive approach to protect network providers and users from increasingly complex and frequent security attacks. The solutions include protection for application nodes such as VoIP call managers, video servers and download sites. The Dynamic Threat Mitigation solution protects against new, fast-spreading security threats by integrating functions intelligently across three Juniper platforms. The company's firewalls and IDP platforms provide network/application isolation, DoS protection and application-level protection across the multiplay network.


 

Customer Case Studies

Customer Press


 

Literature

Application Notes

  • Using Multicast Call Admission Control for IPTV Bandwidth Managementpdf icon294 KB
    This application note describes how to manage bandwidth in IPTV networks using the MCAC capabilities of the edge router.
  • JUNOSe Software Support for DHCP in Service VLANspdf icon468 KB
    This application note provides an overview of extended JUNOSe software feature sets to support Dynamic Host Configuration Protocol (DHCP)-based subscriber management in a service VLAN, improving scalability and availability.
  • Building the Next Generation Multi-Service Broadband Networkpdf icon748 KB
    This paper presents considerations for service providers making the move to multiplay. These considerations include immediate needs to support broadcast IPTV while establishing an extensible infrastructure to support additional interactive video services.
  • DHCP Subscriber Managementpdf408 KB
    Juniper Networks’ DHCP implementation integrates with RADIUS to provide the same subscriber management capabilities as PPPoX-based solutions. This paper describes the primary challenges to using DHCP to offer retail services and describes Juniper’s advanced DHCP subscriber management implementation.

Solution Briefs and Brochures

White Papers

  • Do You Need a Broadband Remote Access Server?pdf icon590 KB
    This white paper describes the functionality of and trade-offs involved in using smart DSLAMs and MSANs.
  • How Network Routers Affect IP Video Qualitypdf icon373 KB
    This white paper explains how the choice of network components for IP video network must be driven by considerations such as line-rate forwarding, quality of service and high availability. High-performance routing nodes are the key ingredients in building an IP video platform.
  • Multicast Call Admission Controlpdf icon204 KB
    This white paper describes multicast call admission control (CAC) and its importance in broadband networks.
  • Best Practices for Video Transit on an MPLS Backbonepdf icon731 KB
    The Juniper Networks vision for the evolution of networks is an open, next-generation network core that will securely and reliably support all communications applications, from any origin to any destination, at any time. This white paper explains this vision and shows how it is supported by Juniper's use of point-to-multipoint label switched paths, an innovative new technology that enables service providers to efficiently carry broadcast video (IPTV) traffic across an IP backbone.
  • Virtual Private LAN Service (VPLS)pdf icon272 KB
    This paper provides an introduction to Virtual Private LAN Service (VPLS).
  • Optimizing Broadband Service Deliverypdf914 KB
    This paper addresses the centralized subscriber intelligence and a consolidated service edge.
  • Integrating DHCP and PPP: Delivering World Class Multiplay Services.pdf450 KB
    Some network equipment providers are selfishly predicting the death of PPP. In reality, many service providers are looking to integrated DHCP-based video with existing PPP-based applications. This brief discusses the alternatives available for offering multiplay services on a common network.
  • Introduction to IGMP for IPTV Networkspdf564 KB
    This paper provides an introduction to IGMP and its role in a broadband multiplay network.
  • Using PPPoE and IPoE in Ethernet Broadband Networkspdf903 KB
    TR-101 allows broadband network operators to use DHCP, PPPoX or a combination of these when delivering services to subscribers. This technology overview describes these protocols including their strengths and weaknesses.
  • VLAN Design for IPTV Networkspdf398 KB
    Broadband network providers can use either a single VLAN for each customer (CVLAN), use a VLAN to deliver each service to multiple subscribers (SVLAN) or combine these techniques. This technology overview paper describes these two methods for offering services across broadband networks.
  • DSLAM Selection for Single-Edge IPTV Networkspdf224 KB
    This technology overview paper discusses the types of DSLAMs available and discusses the key criteria used to determine which best fits your network needs.

Partner Literature

  • Juniper/Siemens Resilient IP (RESIP)
    Siemens and Juniper Networks jointly develop, implement and verify end-to-end RESilient IP (RESIP)-certified solutions to address those carriers' multiplay needs. These lab-proofed concepts ensure highest network reliability to guarantee absolutely stable operations, which in turn translate into uninterrupted revenue streams and satisfied customers.
  • HP Management Solutions for Juniper
    HP OpenView and Juniper have joined forces to provide an end-to-end management solution for Juniper-based multiplay environments.

View all Juniper Networks Literature


 

Testimonials

"As our IPTV, voice and video-on-demand services continue to attract new customers, we remain committed to providing high levels of performance, quality, reliability and security. With the E320 Broadband Services Router, we avoid deploying costly and inefficient service overlay networks. Instead, we have a converged intelligent infrastructure to support bandwidth-intensive, high quality Triple Play services today that will scale with assurance as our subscriber base continues to grow."
Guido Garrone, CTO, FASTWEB
Press release >

"IPTV for consumers is a totally new market and we needed to ensure that our offering is of the highest quality from the start. We chose the Juniper Networks solution to provide best-in-class reliability and performance, avoiding transmission bottlenecks. With this solution, we are also able to offer advanced features and services that will differentiate our Triple Play service offering from other competitive services. The close partnership between Juniper and Telindus was the icing on the cake for us."
Aad Beekhuis, COO, Versatel
Press release >

"With over 450,000 subscribers for our Broadband TV service, PCCW operates one of the world's largest IPTV networks. The Juniper Networks solution is a key component of our VOD platform, enabling us to differentiate our video services from other paid TV operators. It also ensures customer satisfaction through a dynamic bandwidth allocation scheme with per-customer-based QoS control."
Allen Wong, Director, Product Development and Management, Consumer Business, PCCW
Press release >

"When we were planning to introduce IP-based broadcast and on-demand video services, we chose Juniper because they are leaders in IP reliability and performance. Now with these new features, the Juniper solution is even better suited for advanced Triple Play environments, enabling us to increase the value of the services we offer to consumers while keeping our operating costs at a minimum."
Bjorn Netland, Broadband Program Manager, Telenor
Press release >

"Multicast performance was the key to this upgrade. Our existing routers could not provide the speed or quality we required for broadcast-quality, on-demand video streaming. The Juniper solution improved the performance, scale and quality of our network, so we can focus on providing interesting, timely programming to our TV audience, without any concerns about our network's capabilities."
Ingo Ruber, Manager, Networks and Infrastructure, RTL
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