Outletcity Metzingen engages millions with memorable shopping experiences
Outletcity strives to offer visitors the best shopping experience across any touchpoint. To achieve greater digitalization of the shopping experience, it deployed Juniper wireless networking, powered by Mist AI. The Wi-Fi covers 40,000 square meters of retail floor space as well as outdoor areas and parking garages.
Great Wi-Fi is particularly important for Outletcity’s many international visitors. Optimized Wi-Fi also supports Outletcity’s mobile app and loyalty club as well as retail analytics, and COVID-safe shopping.
4.2 million shoppers
Exceptional Wi-Fi to engage fashion-conscious shoppers in a holistic experience
10X increase in Wi-Fi coverage
40,000 square meters of retail floorspace plus outdoor areas
Increase in usage of Outletcity mobile app
Grow Shopper Loyalty
With fast, reliable Wi-Fi everywhere, Outletcity has seen a 1.5X increase in usage of its mobile app. That’s important because customers using Outletcity’s mobile app spend more than average.
A key factor was the design of Juniper Wireless Access Points, which converge Wi-Fi, Bluetooth® LE, and IoT. Integrated virtual Bluetooth LE beacons simplify future shopper engagement services.
With Juniper, Outletcity can deliver an optimized Wi-Fi experience in a very challenging retail environment. “With Juniper, customers have a seamless Wi-Fi experience everywhere they go,” says Sebastian Stelter, team lead project management and service support at Outletcity.