Retail

The network infrastructure has always been a key enabler for efficient retail operations.  In-store point of sale (POS) devices, store and warehouse scanners and interactive real-time customer engagement require reliable wireless connectivity, while predictable WAN connectivity is essential for communicating between stores, warehouses, and headquarters operations.

Brick-and-mortar retailers must deliver innovative, connected services that meet the needs of today's customers, regardless of where they are in their online or in-store purchasing journey. Retailers must make informed decisions to support their operational and commercial business objectives, and implement universal changes to the network swiftly and securely to help reduce IT operations workload. New ways to engage with customers will place additional burdens on the already taxed IT infrastructure. Meanwhile, the growth in online shopping places similar burdens on warehouses and distribution centers.

Retailers are demanding reliable network connectivity, accurate indoor location services, asset tracking, and route optimization to enable the best possible customer experience, whether it is online, in-store, or a combination of both. 

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How Juniper can help

Retail organizations know that personalizing consumers’ shopping experience translates into better engagement and higher revenue. From a secure WAN backbone to AI-driven wired and wireless access, Juniper helps retailers deliver improved customer and sales associate experiences, while streamlining IT operations. These capabilities are part of the reason that eight of the world’s top Fortune 10 retailers run their networks on Juniper equipment.

Barcode scanner scanning a QR code on a smartphone

Superior in-store shopping experience with real-time wayfinding and guest Wi‑Fi

Help your customers and employees get to where they need to be with turn-by-turn directions, while delivering instant information, alerts, menus, or relevant marketing offers. Within 1-to-3 meter accuracy and sub-second latency maximizes customer experience and staff efficiencies. Provide automated services including self-checkout, curbside pickup, and stock checking.

Coffee shop barista taking inventory

Boost reliability and speed for front-of-store sales and back-of-store operations

The Juniper AI-driven wired and wireless solution boosts uptime and performance for your POS transactions and back-of-store operations and inventory logistics. With Mist AI you can set, monitor, and enforce service-level expectations (SLEs) for key Wi-Fi and switching performance metrics like throughput, capacity, connection, and uptime.

The AI-driven solution proactively identifies issues, determines the root cause and helps IT teams quickly remediate any issues. Marvis, the virtual network assistant, reduces onsite visits and burden on IT staff. These capabilities help you minimize your IT support costs, accelerate POS transactions, and keep inventory flowing.

Women using laptop and smartphone at a coffee shop

Personalize the shopper experience with real-time notifications and alerts

Greet store visitors as they arrive onsite, to start their best-in-class experience with your brand. Monitor visits and dwell times and get detailed drill-down into zone traffic patterns and congestion points. Create push notifications anywhere with unlimited virtual beacon support. Deliver contextually relevant messages and marketing offers anywhere in the store for a personalized mobile experience. 

Teammates looking at an online retail store website on a laptop

Speed time to market for new digital initiatives 

Competitive success in fast moving retail markets demands the agility of a highly automated data center that closely ties development to delivery and assures the highest-quality experiences. Reimagine your data center and cloud operations with turnkey software to automate the entire network lifecycle in a single, closed-loop system. Juniper retail customers have achieved up to 90% faster time to deployment, 70% faster time to resolution, and 83% OpEx reduction.

Retail customer making a POS credit card payment

Securely connect and safeguard your retail operations

Extend security to protect commercial and customer data at all points of the network, from corporate headquaters, to warehouses to retail stores, with secure SD-WAN. Leverage existing network endpoints as security devices to keep threats out.

Juniper Connected Security goes beyond traditional security, taking advantage of SD-WAN edge devices to identify and reject untrusted traffic and applying security controls into the switching environment to quarantine at-risk devices and thwart and potential threats.

Customer Success

Halfords relies on AIOps for retail transformation

Halfords, the UK’s leading provider of motoring and cycling products and services, has reimagined its business, driving growth of commercial services and creating a unified, omnichannel retail experience.

The 125-year-old company has invested heavily in digital to accelerate the transformation. An AI-driven network from Juniper in its stores, garages, and offices serves as a flexible foundation for its growth and operational efficiency. 

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Why Juniper is outpacing the competition

As you build out your network, check out this wired and wireless LAN comparison guide. See how Juniper, driven by Mist AI, stacks up against Cisco, Cisco Meraki, and Aruba/Hewlett Packard Enterprise.

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Retail FAQs

How can Juniper network solutions help me improve my retail operations and customer experiences?

Juniper offers AI-driven, Experience-First Retail networking that enhances shopper and employee experiences while simplifying IT operations. Juniper cloud-ready data center networking solutions, for example, allow onsite and collocated retail facilities to centralize their IT processes and store and process the large amounts of operational data necessary to drive efficiencies. Moreover, Juniper’s portfolio of Indoor Location Services empowers retailers to track valuable assets and boost customer engagement with personalized messaging, navigation assistance, real-time inventory status, and faster checkout.

Why is Experience-First Networking important for retail?

Fast connectivity and network reliability, uptime, and security are crucial to the operational and staff productivity improvements needed to deliver personalized customer experiences and build brand loyalty. Advanced network technologies create reliable systems and predictable retail operations that reduce planning and downtime and deliver seamless and satisfying experiences, resulting in larger basket sizes and revenue growth.   

What are the components of Juniper Experience-First Retail?

The Juniper AI-Driven Enterprise, powered by Juniper Mist AI™, offers a superior network infrastructure that harnesses the latest innovations in wired access, wireless access, software-defined WAN (SD-WAN), cloud-ready data center networks, and security. Juniper AI-driven solutions and products help retailers create modern network architectures that seamlessly connect users and devices across all these domains, improve staff efficiency, and keep customers engaged. They also ensure that critical data is stored safely: Juniper Connected Security safeguards customer and staff personal information, payment card industry (PCI) data, applications, and infrastructure across all points of connection in the network, from client to cloud.

What are some use cases for Juniper Experience-First Retail?

  • Store and warehouse experience optimizations. In-house retail personnel require store and warehouse technology integration and AI-powered automation to become more productive and, in turn, serve customers better. Juniper AI-driven solutions and products allow retail staff to increase speed, efficiency, and accuracy. The solutions improve inventory management, order execution, asset tracking, and distribution while streamlining workflows and optimizing operations in ways that generate growth and reduce costs.
  • Shopper experience optimization. Building positive relationships with customers requires that retailers have the agility to continually meet shoppers' expectations and keep them engaged. Customer personalization today extends throughout the shopping journey and is expected at every touchpoint. Juniper AI-driven Indoor Location Services and cloud-ready data center networks enable always-on retail network reliability for optimum experiences while providing the scalability to support seasonal retail events and in-store traffic fluctuations.
  • Seamless retail business operations. Retailers need resilient, secure networks that optimize operations and support business continuity. Unstable legacy networks lead retailers to limited scalability, latency issues, and performance problems, causing costly outages, security risks, and distributed network maintenance challenges that impact brand reputation and the bottom line. AI-driven retail networks, by contrast, improve system and network integration while capturing and storing information needed for the operational insights and automation that ultimately improve customer and staff experiences and build brand trust.

Who uses Juniper retail solutions?

Below are links to case studies that illustrate how some of our customers are using Juniper retail solutions:  

How do I purchase and deploy a Juniper AI-driven network?

Juniper is ready to answer your purchase and deployment questions. To take the next step, consult with one of our Juniper sales representatives for more information.

Gartner Magic Quadrant for Enterprise Wired and Wireless LAN Infrastructure, Mike Toussaint, Christian Canales, Tim Zimmerman, December 21, 2022.

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