The network infrastructure has always been a key enabler for efficient retail operations.  Point of Sale (POS) devices in stores and scanners in warehouses require reliable wireless connectivity, for example, while predictable WAN connectivity is essential for communicating between stores and headquarters.    


Today brick-and-mortar retailers are thinking outside the box by implementing new customer engagement opportunities within stores, like curbside pickup and self-checkout, which place additional burdens on already taxed IT infrastructure. Meanwhile, the growth in online shopping places similar demand on warehouses and distribution centers.  Retailers are demanding reliable network connectivity, accurate indoor location services, asset tracking and route optimization, to enable the best possible customer experience, whether it is online, in-store, or a combination of both. 

a woman shopping at a grocery store
A Magic Quadrant Leader

Gartner Names Juniper a Leader in the 2020 Magic Quadrant for Wired and Wireless LAN Access Infrastructure

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How Juniper can help

Retail organizations know that by personalizing consumers’ shopping experience translates into better engagement and higher revenue. From a secure WAN backbone, to AI-Driven wired and wireless access, Juniper helps deliver better customer and associate experiences, while streamlining IT operations. These capabilities are part of the reason that six of the world’s top Fortune 10 retailers run their networks on Juniper.

Boost reliability and speed for sales and back store operations

The Juniper AI-driven wired and wireless solution boosts uptime and performance for your point-of-sale operations and back-of-store operations and inventory logistics. With Mist AI you can set, monitor and enforce Service Level Expectations (SLE) for key Wi-Fi and switching performance metrics like throughput, capacity, connection and uptime. The solution proactively identifies issues, determines the root cause and helps IT teams quickly remediate any issues while minimizing onsite visits and burden on IT staff by engaging Marvis, the virtual network assistant. This helps you minimize your IT support costs while accelerating POS transactions and keeping inventory flowing.

Superior in-store shopping experience with real-time wayfinding and guest Wi-Fi

Help employees and customers get to where they need to be with turn-by-turn directions, while delivering instant information, alerts, menus, or relevant marketing offers. Provide automated services including self-checkout, curbside pickup and stock checking, with built-in services. Up to 1 meter accuracy and a sub-second latency to maximize customer experience and staff efficiencies.

Personalize the shopper experience with real-time notifications and alerts

Greet store visitors as they arrive onsite, to start their best-in-class experience with your brand. Monitor visits and dwell times, with detailed drill down into zone traffic patterns and congestion points. Create push notifications anywhere with unlimited virtual beacon support. Deliver contextually relevant messages and marketing offers anywhere in the store for a personalized mobile experience. 

Speed time to market for new digital initiatives 

Competitive success in fast moving retail markets demands the agility of a highly automated data center that closely ties development to delivery and assures experiences. Reimagine your data center and cloud operations with turnkey software to automate the entire network lifecycle in a single, closed-loop system. Customers have achieved 90% faster time to deployment, 70% faster time to resolution, and 83% OpEx reduction.

Securely connect and safeguard your retail operations

Extend security to protect commercial and customer data at all points of the network, from your warehouses to your retail sites, with secure SD-WAN. Leverage existing network endpoints as security devices to keep threats out. Juniper Connected Security goes beyond traditional security, taking advantage of SD-WAN edge devices to identify and reject untrusted traffic and applying security controls into the switching environment so that at-risk devices can be quarantined, and potential threats thwarted.

Customer Success

Gap Inc. Transforms In-Store Wi-Fi Experience with AI-Driven Networking

Technology has transformed retail, changing how shoppers interact with their favorite brands. To give customers and retail associates the best experience with in-store Wi-Fi, Gap Inc. found AI-driven networking to be a perfect fit.

Gap Image
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Gartner Magic Quadrant for Wired and Wireless LAN Access Infrastructure, Bill Menezes, Christian Canales, Tim Zimmerman, Mike Toussaint, 04 November 2020.

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