Indoor Location Services

The BLE location service for AI-Driven Enterprise.

Indoor location services are critical to revolutionizing the user experience. Increasingly, enterprises expect a real-time cloud location service that combines personalization, data analytics, and operational simplicity to deliver turn-by-turn navigation and comprehensive visibility—all while reducing operational costs through intelligent automation.

Driven by Mist AI, the Mist Cloud Architecture converges Wi-Fi and virtual Bluetooth LE (vBLE) to enable high accuracy indoor location services with scalability, resiliency, and flexibility.

Juniper access points leverage a 16-element vBLE antenna array for the most accurate location services and unparalleled user experiences. With Juniper’s patented vBLE technology, no battery beacons or manual calibration are required. You can quickly deploy an unlimited number of virtual beacons with ease.

Juniper Indoor Location Services include User Engagement, Asset VisibilityPremium Analytics, and Contact Tracing.

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  • On-premises microservices
  • First in the industry to support third-party tags


  • Unsupervised machine learning
  • Global path loss formulas, crowdsourced


  • Reduced reckoning on mobile devices through sensor fusion
  • Location engine algorithms in the mobile device

A Magic Quadrant Leader

Gartner positions Juniper Networks as a Leader and furthest in Completeness of Vision in the 2023 Gartner® Magic Quadrant™ for Indoor Location Services.
See why we're a Leader in this report

How Juniper can help

Our smart Wi-Fi and patented virtual Bluetooth® LE solutions deliver location services accurate to between one and three meters. You can use them to quickly find equipment and other assets. Or engage in new ways with customers, patients, or guests through their mobile phones with promotions, greetings, and step-by-step directions. You can also protect employee and guest health with our location-based contact tracing services.


Improve experiences and revenue

  • Real-time wayfinding with accurate (1-3m) turn-by-turn navigation
  • Real-time proximity notification and alerts
  • 100% programmable via SDK

Locate assets and gain insights into workflows

  • Identify assets by name and view location
  • Zonal and room accurary for third-party tags
  • APIs for viewing assets and analytics

Accelerate your digital transformation with end-to-end visibility and business insights

  • End-to-end network visibility
  • Orchestrated networking and application performance queries
  • Customer segmentation and reporting based on visitor telemetry

Related Solutions

Wireless Access

AI-driven automation and insight, coupled with the agility and reliability of a microservices cloud, deliver optimized wireless access experiences and simplified network operations.

AIOps Driven by Mist AI

Juniper transforms IT operations with Mist AI and a virtual network assistant for self-driving capabilities and AI-driven support. Mist AI optimizes user experiences from client to cloud and simplifies IT operations across the WLAN, LAN, and WAN. 

AI-Driven Contact Tracing

In addition to keeping IT systems accessible during a disaster, your business continuity plan should promote worker continuity in the face of a pandemic. The Juniper Contact Tracing solution, built on Mist AI-driven analytics, self-driving Wi-Fi, and patented vBLE technology.


Veterans receive proper care through wireless with Mist AI. The U.S. Department of Veterans Affairs’ Orlando VA Medical Center (VAMC) serves more than 400,000 veterans across a brand-new 65-acre, 1.2 million square-foot facility. As a state-of-the-art medical center, the Orlando VAMC is constantly looking for innovative ways to leverage technology to deliver a high-touch experience to patients, guests, and staff.

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Technology partners

Find technology partners that deliver amazing wired and wireless experiences through product interoperability and joint sales and marketing efforts.

Why Juniper is outpacing the competition

As you build out your network, check out this wired and wireless LAN comparison guide. See how Juniper, driven by Mist AI, stacks up against Cisco, Cisco Meraki, and Aruba/Hewlett Packard Enterprise.

See Mist AI in action

Join our weekly demo to see how we deliver the industry’s best access-layer experience for wired and wireless networks.

Gartner Magic Quadrant for Indoor Location Services, Tim Zimmerman, Annette Zimmermann, February 21, 2023.

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