Customer Success Story
The Israel Museum Curates Visitor Experiences with Juniper Mist Wi-Fi
The Israel Museum is the largest cultural institution in the State of Israel and is among the world’s leading art and archeology museums. The museum spans prehistory to the present day and features the most extensive holdings of biblical and Holy Land archeology in the world. The Israel Museum deployed a Juniper wireless network, driven by Mist AI, to power visitors’ digital experiences in the museum.
People are increasingly seeking out personalized, immersive, and sharable experiences, and these desires are leading many museums to apply the latest technologies to engage with visitors. The Wi-Fi is the foundation of any interactive user experience in the museum compound.
|Industry||Media and Entertainment|
Visitors each year have reliable Wi-Fi
the foundation for digital engagement with visitors
the IT support workload with AI-driven network operations
When Ohad Greiner joined as the CIO of The Israel Museum in 2020, the visitors’ Wi-Fi experience was not meeting customer needs. To resolve this problem, updating coverage and increasing speed became Greiner’s immediate focus. One of his top priorities was to explore the latest wireless LAN solutions and build the business case for modernizing the Wi-Fi network. At the top of the list of network requirements was a Wi-Fi system that integrates with location services.
The museum hosts up to 800,000 visitors during a normal non COVID-19 year, and many of them expect Wi-Fi connectivity from their mobile devices.
“I reviewed all the major wireless vendors, and I heard about Mist from our integrator, Malam,” Greiner says. Juniper Wireless Services and Juniper Location Services driven by Mist AI had just become available in Israel, and they offered location tracking. “When we plan ahead, we expect Juniper Access Points will give us a one-meter accuracy through the use of virtual Bluetooth beacons,” Greiner says. “Having the Bluetooth function inside Juniper Access Points was the main advantage.”
The Israel Museum deployed 60 Juniper Access Points, which work in conjunction with the Juniper Mist cloud architecture and Mist AI, to collect and analyze metadata in near-real time from all wireless clients. AI-driven insights and customizable service level expectations enable the museum to deliver exceptional network experiences to both visitors and staff.
Juniper Mist User Engagement cloud service will play a foundational role as the museum advances its digital experience strategy. The museum uses the Juniper AP43 Access Point, which converges Wi-Fi 6, virtual Bluetooth LE, and IoT integration, to simplify personalizing experiences based on user location in the museum. Juniper Mist User Engagement cloud service uses virtual BLE and cloud-based machine learning to make indoor location services more accurate and easier to deploy and scale.
Mist AI simplifies network operations, enabling the museum to embrace digital engagement strategies without adding to the IT support workload. Instead, the support experience is automated using an integrated AI engine that enables rapid problem detection and root cause identification with predictive recommendations and proactive correction.
Greiner is looking ahead to creating a mobile app based on WiFi location services instead of standard beacons. The app he envisions will deepen visitor interaction with self-guided tours and exhibition guides. Having a mobile app that can tap into location services and deliver proximity notifications is even more important as visitors enjoy art and culture while maintaining appropriate social distances to slow the spread of COVID-19.
The museum was among the first in Israel to deploy Juniper Wireless Services driven by Mist AI, but Juniper’s proven reputation gave Greiner confidence. “Juniper Networks is a trusted brand,” he says. “I spoke with other customers in Israel who highly recommended the company. My technical team was impressed with the ease of use it has provided.”
Published February 2021