Kevin Landry, Sr. Product Marketing Manager, Juniper Networks

Automating Network Service Assurance — Experience-First Networking Enables Creativity

Network Automation
Kevin Landry headshot
Image of singer-songwriter Matty McKechnie, better known as Graven, plus text that says, “How Experience-First Networking allows creators to unleash their creativity.”

Running a network is like being a musician.

What can a successful musician tell you about running modern networks? Juniper’s Kevin Landry talks with singer-songwriter Matty McKechnie, better known as Graven, to find out.

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You’ll learn

  • How changes in the telecom industry are allowing creativity to happen at a more rapid pace

  • How network automation is continually evolving to assure a better end-user experience 

  • What Juniper Paragon Active Assurance can do to make a network operator’s life easier

Who is this for?

Network Professionals Business Leaders


Kevin Landry headshot
Kevin Landry
Sr. Product Marketing Manager, Juniper Networks

Guest speakers

Matty McKechnie Headshot
Matty McKechnie
Musical Artist Graven 


0:01 maddie mckechnie known by his musical

0:03 artist name is graven is one of canada's

0:06 rising singer songwriters and with his

0:08 new album slated for release soon he is

0:11 busy in the recording studio so what are

0:13 the similarities between being a

0:15 successful performer and running modern

0:17 networks let's find out

0:22 [Music]

0:28 [Applause]

0:31 you know sometimes you get the

0:32 opportunity to mix business and pleasure

0:35 and today i'm delighted to be talking

0:37 with singer-songwriter maddie mckechnie

0:39 known as graven in my opinion he's got

0:41 the best job in the world although i

0:44 love my job

0:45 who wouldn't want to be networking it

0:47 was still a surprise to realize that we

0:49 had a lot in common a lot more than i

0:51 could have imagined so thanks for

0:53 joining us hey kevin after you told me

0:55 about juniper networks and their way of

0:57 being authentic

0:58 and making a meaningful difference i

0:59 felt there was a really great alignment

1:02 in what we represent because it's

1:04 exactly what my music is about too

1:07 and i love touring and playing live

1:08 obviously the best but during the

1:10 pandemic it's been really difficult to

1:13 do that so i've had to adapt and pivot

1:16 and find other creative ways to reach

1:18 people with my music on the internet

1:20 through social media and through

1:22 instagram live streams

1:24 i get it i get it so social media and

1:27 live streaming are just one part of what

1:29 our audience here and telecom networking

1:32 operations enables because they're the

1:34 ones who build out the internet and

1:37 connect our applications through their

1:39 networks they're actually the ones who

1:41 safeguard or should safeguard our end

1:43 user experience across these networks so

1:46 that things like live streaming just

1:48 work without lags and interruption do

1:50 you get that oh all the time it's

1:53 actually pretty irritating sometimes

1:55 when the live streams lock up

1:57 many times i've had to restart the

1:59 session and then i lose the recording

2:01 completely and then people start

2:02 complaining through the comments

2:05 you never know what will happen

2:07 yeah yeah in general it's a difficult

2:09 problem for our audience to solve

2:11 because more and more of their networks

2:13 are becoming outside of the scope of

2:14 their control ban and that's because

2:17 they have to connect their services

2:18 through third-party partners and to

2:20 cloud providers right i sure wish they

2:22 could do their job better i mean i don't

2:24 know anything about the work that your

2:26 audience does

2:28 but i do know when the internet doesn't

2:30 work for me it means i can't play my

2:32 music and reach my fans and the thursday

2:34 night graventown shows are literally the

2:36 way i support my family so it's

2:38 extremely important to me that it works

2:40 the way i need it to when i want it to

2:43 well the good news is that things are

2:45 going to be getting better on that front

2:47 our industry is faced with a lot of

2:49 evolution in the way that our network

2:51 expert audience here works and that's

2:53 what's going to allow them to be more

2:55 creative so that's actually why i wanted

2:57 to speak with you today this is where we

2:59 connect you see processes in our telecom

3:03 industry are becoming more agile and

3:05 iterative so that creativity is actually

3:07 now happening at a more rapid pace

3:10 network automation systems are

3:11 continuously being developed and this

3:13 allows for more innovation and creative

3:16 engineering initiatives that are going

3:18 to help assure that the end outcome is

3:20 those incredible customer experiences

3:23 for end users like you across their

3:25 networks

3:26 so that you're not going to have all

3:28 those annoying problems with the live

3:29 streams in the future hey that's all i

3:32 want it should just work so that i can

3:35 do my thing and sing my songs right

3:37 and now i kind of see where this is

3:39 going too i see the similarity when it

3:41 comes to the creative process so i'm

3:44 constantly testing out and trying things

3:46 out before my songs take shape into

3:48 their final form

3:50 yeah well you hit upon something really

3:52 important when you said constantly

3:54 testing and trying things out you see

3:56 when our networking expert audience here

3:58 gets creative with innovating their new

4:00 telecom service offerings then many

4:03 times they really don't know whether

4:05 they're going to be encountering

4:06 performance problems with lags and

4:08 interruption like you've been seeing

4:10 until their customers actually complain

4:13 and that's the big problem we've

4:15 conducted a study of 200 enterprise

4:18 customers in the us that actually showed

4:20 us that more than 60 percent of these

4:22 problems are actually not being caught

4:24 by the telecom network operators and

4:27 that's a big gap that our audience here

4:29 might not have a solution for

4:31 to make sure that the end result is

4:33 great quality service that we want

4:37 so the great news is that juniper

4:39 networks has a solution to this problem

4:41 called paragon active assurance and it

4:43 allows the quality of our services to be

4:46 tested from an end user perspective

4:48 across the whole service delivery chain

4:50 whether they own the network the traffic

4:52 passes through or not

4:54 it's because the solution uses synthetic

4:56 traffic on the data plan so that it can

4:59 test across even third-party partner

5:01 networks and into clouds and data center

5:03 service chains where their applications

5:05 are hosted

5:06 in fact the idea of testing out and

5:08 trying out my ideas through my creative

5:11 process is pretty similar in the sense

5:13 that every song is unique

5:16 for me and it always has to come from my

5:18 own feelings

5:19 and experiences in life so there's no

5:21 real normal for me but i'd rather try to

5:24 write songs pretty organically

5:27 i guess it's all about creating those

5:28 bespoke moments and special experiences

5:31 for your audience

5:32 let me ask you a question so what would

5:35 happen to all of this including your

5:37 creative process if you were say signed

5:39 by a record label and all of a sudden

5:41 they would introduce really tight

5:43 deadlines for you to meet a certain

5:44 quote of songs and produce a lot of new

5:47 music at an even faster pace

5:49 like do you think that freeing yourself

5:51 from that kind of stress by being an

5:53 independent artist is actually the

5:55 reason why you could stay true to

5:56 yourself and your vision for your music

5:59 so that you could be more open and free

6:01 to drive your own success yes i actually

6:03 really love the freedom of being

6:05 independent

6:06 and i actually don't know how musicians

6:08 working with labels can deal with that

6:10 kind of pressure it must totally stifle

6:12 their creativity

6:14 absolutely all of us definitely would

6:17 like to have more time for our families

6:19 for being active for being creative and

6:22 you sound like you really know what's

6:24 best for you and your creativity

6:26 also through listening to you i totally

6:28 now see the similarity between this and

6:30 the challenges of our telecom network

6:32 operators

6:33 it's all about how our network

6:35 automation software can bring more of

6:37 that precious time needed to be creative

6:40 while reducing anxiety through being

6:42 able to test that everything being put

6:44 out is delivering amazing experiences

6:48 maddie thank you for sharing your

6:50 experiences with us today

7:00 [Applause]

7:00 [Music]

7:01 [Applause]

7:07 you

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