The KPI Episode
FYI: Here’s what you need to know about channel KPIs.
Tina and Harry dive right into data in this episode of Channel Chats, focused on KPIs (key performance indicators). Marketing today is so much about analytics, after all, and proving that your efforts are paying off. So tune in to this insightful conversation all about analytics, reporting, and the joys of TLAs (three-letter acronyms).
Why KPIs are important, according to Tina
Why KPIs are not as scary as they seem (it’s really just about understanding your business)
How to choose your marketing KPIs based on your company’s goals