AI-Driven SD-WAN: The Key to Unlocking the Promise of SD-WAN
Unlock the promise of SD-WAN.
Juniper Networks and IDC reveal the latest enterprise WAN market research to help you meet current and future market demand. Andy Ory, VP & GM at Juniper Networks (former founder and CEO of 128 Technology), and Brandon Butler, Research Manager Enterprise Networks at IDC, discuss compelling SD-WAN capabilities and use cases, top SD-WAN features and components, integration requirements, security functions, and multicloud access challenges.
Top SD-WAN capabilities and use cases
Integration requirements for SD-WAN
Common multicloud access challenges
Who is this for?
00:00 Brandon Butler I'm a research manager at IDC where I cover enterprise networks and it's
00:05 great to be here with Juniper today and I'm here with Andy Ori who's a general manager
00:12 at at Juniper Networks and we're going to be talking about some of the keys to unlocking
00:17 the promise of SD Wan, and Andy just want to say.
00:20 Thanks for having me here and looking forward to this conversation.
00:24 Me too, Brandon.
00:25 Thank you very much.
00:26 Yeah, so you know, SD Wan is one of the fastest growing markets that we're covering at IDC.
00:36 It's it's really been exciting to watch how this market has evolved over the last handful
00:40 of years, and one of the keys for our research at IDC is that we do an annual survey.
00:47 On the topic of SD Wan, we've been doing this survey five years in a row, and this survey
00:54 surveys enterprises across countries.
00:59 These and so this is a global survey where we're really trying to get the pulse of the
01:05 enterprise to see where they are in their deployment of SD Wan.
01:10 What is important?
01:11 To them when they are deploying SD Wan and so today we're going to share some of our
01:17 most recent survey data.
01:20 From this annual survey that we did, that talks about some of the key trends that we
01:26 see in the SD Wan market.
01:28 So before we do that, I'm going to sort of set the stage with some high level thoughts
01:32 about where SD Wan fits in the overall enterprise networking market, and then we'll dive into
01:37 the data.
01:38 So let's get started.
01:39 So I wanted.
01:40 To start by talking about what we call the future connectedness at IDC and we really
01:45 believe that the network is a foundational element for enabling the secure and scalable
01:50 and efficient use of what we call third platform technologies.
01:54 So that's technologies like cloud and edge and and IO T and.
01:58 Overall, we believe that the future of connectedness in today's age is about enabling pervasive
02:04 digital experiences.
02:06 This is what organizations are looking to do.
02:08 They're looking to enable these digital experiences, and the network is really foundational and
02:14 key for that.
02:16 And this chart sort of shows what I mean when I'm talking about this.
02:20 You know, at the end of the day, connectivity is about moving data from one place to another,
02:26 and if you think about all of the the people and processes and things that need that data
02:31 to move from one place to another and and then you think.
02:35 About sort of what the elements of moving that data from one place to another are.
02:40 You need to create that data.
02:42 You need to connect that data from one place to another it.
02:44 Needs to be contextualized.
02:46 It needs to be done in compliance.
02:49 And then the sort of outer ring of this chart shows the the the end goals of this data in
02:56 So again, we're looking for that secure and scalable access anytime and anywhere.
03:01 We're looking for business continuity and reliability.
03:04 We're looking for real time insights, so again, this is sort of a.
03:08 A high level how we think about the future of connectivity.
03:12 Sort of where we are today, how important connectivity is for organizations of all types
03:17 and sizes all around the.
03:19 And how important that the network is the enterprise network specifically for enabling
03:24 this connectivity into the future.
03:27 And as I said, SD Wan is really one of the key technologies that we see enterprises investing
03:33 in over the last handful of years.
03:36 To enable this data in motion.
03:38 To enable this future of connectivity.
03:42 And so just to level set about what SD Wan is, and some of the elements that make up
03:47 as to win.
03:48 So when we talk about SD Wan this.
03:49 Is really the.
03:50 Idea of applying those SDN principles.
03:52 The software defined networking principles that we first saw emerge in the data center
03:57 and applying those to the wide area network.
04:00 And so it's really about abstracting the the the over the underlay transport layers from
04:07 the overlay management layers and so by that we mean SD Wan enables the ability to.
04:14 Leverage hybrid lands to be able to use Wan connections like broadband and fiber, MPLS,
04:20 even cellular connections.
04:23 One of the other key components of an SD Wan is to have a centralized application based
04:27 policy controller as well that can manage that that can dynamically manage that application.
04:34 Traffic across those multiple Wan links.
04:37 Having application and network performance monitoring is another key to SD Wan that we
04:42 We talked about that software overlay that abstracts the the underlying networks as well.
04:47 So these are some of the the key elements that we see as being really important for
04:52 an SD Wan offering in the market.
04:55 When we talk about SD Wan this is.
04:57 This is what we mean, and on the right hand side you can see some of the ways that we
05:01 see policies that are defined for the application. This really SD WAN's allow organizations to
05:09 set policies by by specific application.
05:13 Options you know for performance guarantees for security.
05:19 For multi cloud connectivity, so again these SD Wan platforms allow enterprises to really
05:25 have more granular control over multiple Wan links to improve backup connectivity, to increase
05:37 To enable that secure.
05:39 Connectivity to the cloud.
05:41 Some of the other things that we believe are important for SQNR around simple configuration.
05:47 Having policies that can be centrally configured and distributed across the enterprise network.
05:53 This is important because SD Wan is fundamentally about connecting multiple disparate sites
05:58 from from from the.
06:01 The data center to campus and branches.
06:05 To those cloud.
06:06 Locations and so having a an ability to be able to simply configure this distributed
06:13 network, we believe is really import.
06:15 And then finally around zero touch provisioning.
06:17 So a lot of times these SD Wan deployments are being deployed at at at branch offices
06:23 at retail locations, for example, where you may not have IT staff on site to be able to
06:31 manage and configure the deployment of this.
06:34 And so we're we're seeing cloud based platforms that are used to be able to help with this
06:39 ease of provisioning and providing some access to new new features and and functionality
06:44 as it comes about.
06:46 So Andy, maybe I'll turn it to you and see if you have any thoughts about sort of how
06:50 how I'm.
06:51 Thinking about the future of connectivity does that.
06:52 Align with how you're thinking about the future, or connectedness and and and how you guys
06:57 see SD WAN's role in that.
07:01 I think that what's going to be interesting is that you have five slides where you're
07:05 going to present some data, and I'd like to parse some of that data just to provide some
07:11 Everything you're saying is true.
07:13 When we started our business seven years.
07:16 To go, we weren't sure.
07:18 Are we a software defined networking business?
07:20 Are we a software defined wide area networking business?
07:23 We just knew that Wan transformation was fundamental to digital enterprise transformation and it
07:29 is all about exchanging physical engagement for digital or virtual engagement and all
07:34 you have at that point.
07:36 Is the quality of the experience, so I think you're spot on, Brendan.
07:40 Great, sounds good.
07:42 So as I said, one of the keys to our research around SD Wan has been this annual survey
07:48 that we've been doing for five years now, and this really gives us a pulse of how enterprises
07:54 are thinking about their wide area network in general and SD Wan deployments.
08:01 Specifically, and so, again, this survey that we've done. It surveys enterprises across
08:09 Trees, all % of respondents have at least three win connection points within their their
08:15 enterprise network, and we're going to share with you today.
08:19 Some of those key survey results looking at how folks are thinking about their Wan transformation,
08:25 how they're thinking about what they're prioritizing.
08:29 In SD Wan deployments and.
08:31 Some of the.
08:32 The keys that we're seeing for more integration across SD Wan and Security, SD Wan and local
08:41 area networking, and the campus and campus and branches.
08:45 And and and also around the application visibility and control.
08:49 So let's get started.
08:51 So this first survey data question is asking about what are the three most significant
08:55 challenges that organizations have when thinking about their wide area network and overall
09:04 the the the top rated response was that security related to infrastructure as a service?
09:11 And software as a service and other Internet applications is is a key challenge that organizations
09:19 And this speaks to how important security is across any technology deployment.
09:25 As folks are thinking about deploying technology across any area, whether it be networking
09:30 or any other IT area, security is going to be paramount and key.
09:36 But the the distribution of the.
09:38 Enterprise network to include these SAS and IIS applications adds a new layer of complexity
09:44 to that security and SD.
09:46 Wan is a platform to be able to layer additional security components.
09:50 On top of that, connectivity to those cloud based applications and we could talk a little
09:55 bit more about what some of.
09:56 Those security components are.
09:58 The second reader response was around complexity associated with interconnecting multiple transport
10:04 types, so we talked about this as being one of the foundational elements of SD.
10:08 Wan is being able to use multiple Wan connections from broadband to merge to cellular connectivity
10:17 without an SD Wan platform.
10:18 To be able to manage those connection points in aggregate, it can be very difficult to
10:24 manage multiple different types of connection points, and so SD Wan really is an elegant
10:29 solution for being able to manage multiple different transport types.
10:34 Some of the other top rated responses.
10:36 Managing that consistent user experience for both on premise and for off premise cloud
10:41 based applications.
10:43 I think we're going to talk a lot today about how important experience is, how important
10:47 that that network performance that application performance is at the end.
10:52 Of the day.
10:53 We want the network to be able to provide high quality experiences for our end users.
11:00 And again, some of the other things that stick out to me from this slide looking at the.
11:04 The the procurement around management and operations ranks pretty highly here, cost
11:11 effectively delivering SAS and other cloud services across the Wan.
11:17 You'll see in some of the slides here how important cloud and multi cloud connectivity
11:21 is to SD WAN's today.
11:22 And Andy before I turn over, you just wanted to say that this survey data you can see on
11:27 the right hand side.
11:28 This is consistent with what we've seen in our recent survey data around SD Wan, so our
11:34 last SD Wan survey was actually done in .
11:37 We took a year off and folks at the survey on COVID last year, but these top Wan challenges.
11:44 Have remained consistent across the multiple years that we've done this report.
11:49 So, Andy, what's your takeaway on?
11:51 This slide.
11:52 Yeah, this this is really interesting and I'm going to go back and and pull out to maybe
11:57 to years because things have changed when you when you go back seven to years cost was
12:03 the driver I've got really expensive Wan connectivity.
12:07 I'm trying to affect security.
12:09 I'm centralizing my trunking.
12:10 So I can run things through my own security and what I'm finding is that it's really expensive.
12:15 And so cost was a big driver. A second driver was agility. Just instantiating new services
12:21 took a long time, and if we Fast forward now to -, , what you see is that security eliminating
12:30 complexity in promoting greater user experience.
12:34 These these really are the top three items and I think that they are essential to digital
12:41 What's surprising to me in a pleasant way is that when I first met Juniper, I've been
12:47 a juniper employee since November of last year.
12:50 I didn't understand what the AI driven enterprise was all about.
12:55 That's what it's all about.
12:56 It's about managing complexity and promoting greater user experience while providing a
13:02 high level of security all for one outcome, which is to have a positive business impact
13:08 because in the end the only reason we're doing all this.
13:11 Is to have positive business impact.
13:14 I will say that security has become increasingly important. I think that people at wrestling
13:20 with security I. I think that people were wary of the cloud years ago and I now believe
13:27 people are listening to a WS and Azure and they're talking about their investments in
13:34 And I think that you're probably going to have the greatest investments and the greatest
13:38 security, probably in the.
13:40 And so the thin branch, the thick branch, the security in the cloud.
13:44 I think you actually have to be able to provide all of it to customers because they are uncertain,
13:50 and they're not willing to give up on security in any one of those three areas.
13:55 Yeah, absolutely.
13:56 And and Andy that actually leads him really well to the the next survey data point, which
14:00 is all about the cloud.
14:03 And as you've talked about Andy, some of the initial drivers I agree with you for SD WAN's
14:08 sort of early days a handful of years ago were around the being able to manage multiple
14:14 connection types.
14:16 Being able to have more efficient management of your wide area network in general, I would
14:22 say today there are a couple major trends that we're seeing in SD Wan and one of them
14:26 is around using SD Wan.
14:28 's to connect to these cloud based platforms.
14:31 You know I don't have to tell anyone on here how important the cloud has become across
14:35 software as a service.
14:37 Infrastructure as a service and multi cloud connectivity in general to enterprises today,
14:42 especially after everything we've been through in the last months.
14:45 We saw even more organizations accelerate their shift to cloud based platforms in the
14:51 Kovid era.
14:52 And so SD Wan has become a platform for enabling that connectivity to the cloud.
15:00 Fundamentally, connecting to the cloud is something that's done over the wide area network,
15:04 so applying these SDN principles to the two cloud connectivity is is really important.
15:11 So this survey data asked on a one to five scale.
15:14 How important is your organizations when technology choices?
15:19 To each of these areas and we asked how important is it today and how important will it be in
15:27 to months.
15:29 And you can see across software as a service across infrastructure, service and hybrid
15:33 and multi cloud strategy.
15:35 These are important today.
15:37 You know . across. Basically the board for for currently and then in to months in a year
15:44 or two. These are going to become even more increasingly.
15:48 Important and you can see the highest rate of technology that's going to be important
15:54 for when and technology choices is going to be around that hybrid and multi.
15:58 Cloud cloud store.
16:00 Strategy, so again this speaks to the top.
16:03 Some of the top use cases that we're seeing organizations deploy SD Wan for.
16:08 It's it's about connecting to cloud based platforms and being able to do so in a secure
16:15 and efficient way and and and being able to have a management platform that can enable.
16:20 Those experiences when you are connecting to the cloud and integrate some security components
16:25 into that.
16:26 As well.
16:27 Any yeah, I mean think about this.
16:29 In a week.
16:30 Yeah, I mean well.
16:31 So everyone knows about the cloud, no question about it.
16:34 Here are a couple things to think about.
16:35 There's two sides to the cloud as it impacts businesses in our economy.
16:39 There are businesses that we've seen that had to move from physical to virtual operations,
16:44 and putting things in the cloud made that very possible with made, made their operations
16:48 extensible the nd.
16:50 Side is remember when Marc Andreessen said software was going to eat the world?
16:54 Well there there are no software companies anymore.
16:57 People are providing their services from the cloud, so the cloud is all about monetization
17:02 of companies that used to be software.
17:05 So I look at the cloud playing this dual role for those that are trying.
17:09 To operate their.
17:10 Business and those that are trying to monetize the services and the technology.
17:15 That and the products that they're providing for those businesses.
17:18 The other thing is that what this is saying is that if you came from Mars and you looked
17:24 at all the packets.
17:25 Flowing across our globe years ago and then you took that same picture today you would
17:31 see the literal shape of the network is changing.
17:35 That shape change is fascinating.
17:38 We and it's only moving towards more complexity.
17:42 And so we know we're not going to be in one cloud.
17:44 We know that we're going to have private data centers.
17:46 We're going to public data centers.
17:48 We know that the cloud themselves are trying to say where the place you want to host everything.
17:53 But they recognize you're going to be.
17:54 In other clouds.
17:55 As well, so you've got data in motion, you've got the consumption in motion.
17:59 This is quickly outstripping.
18:02 Individuals ability to be able to anticipate and to be able to operate their critical network
18:08 because they're increasingly strategic, because everything is now.
18:11 Digital, and so I think we're going to see this a really impactful use for AI, AI, and
18:17 machine learning is going to make a big difference in terms of managing security associations
18:23 and providing.
18:24 I think I just lost you all.
18:26 I don't know if I did.
18:27 No, I didn't.
18:28 Good AI will in providing machine learning for security.
18:32 Associations, enroute policies, and figuring out how to deliver these services so we know
18:38 what's happening with the cloud.
18:39 It's just interesting to see how it's going to impact the way enterprises are going to
18:43 have to Orient their operations.
18:45 Yeah, yeah, and you made a really interesting point there in terms of how much more distributed
18:51 enterprise networks are today compared to just three years ago.
18:55 Five years ago, years ago the continued rise of the the use of.
19:01 These cloud based.
19:02 Applications means that the enterprise network is more distributed than it's ever been.
19:07 And then you add on top of it.
19:08 OK folks are working from home now as well and it becomes even more destr.
19:11 We did, and so as you have this distributed network, I think it's really key for organizations
19:17 to think about a more platform based approach to be able to manage this network.
19:23 If you're relying on manual tasks, you're relying on CLI commands to be able to manage
19:30 this network.
19:31 It just doesn't scale.
19:32 And in this world, and I think the survey data reinforces that, right?
19:36 The connectivity to the cloud is important today.
19:39 It's going to become even more important into the future.
19:42 And so thinking today about what sort of platforms do I have in place that can enable my efficient
19:50 Pure use of these.
19:52 Cloud based applications and my distributed enterprise.
19:55 In general, I think this survey data speaks to how folks are thinking about some of these
20:01 strategic investments that they will be looking at today to prepare their networks into the
20:09 So as we move on the next survey data question is asking specifically about SD Wan and what
20:15 some of the top motivations that folks have for considering an SD Wan deployment.
20:22 And the top rated response here, I think, is really interesting.
20:25 It talks to the more centralized policy management across the Wan and the campus networks.
20:32 The local area network, so that would be like a Wi-Fi network like wireless LAN or Ethernet
20:38 switching. Basically the idea here is.
20:40 That folks see.
20:42 An opportunity to have integrations across their wide area network and their local area
20:48 network in their in their campus and branches.
20:51 And why is that?
20:52 It's because there's tremendous opportunity to be able to have more centralized management
20:58 across these disparate domains.
21:00 Fundamentally, you're having folks connecting to cloud based applications, connecting back
21:06 to data centers from both of these locations from the campus and.
21:11 From the branch.
21:12 So you might as well manage them more closely together.
21:16 And as we have these platforms that have come about that provide more integrations across
21:23 management, planes in the campus and branch, there are opportunities to be able to set
21:28 policies once and apply them across both domains across the campus and the branch across the
21:34 land and the Wan to be able to get.
21:37 Visibility and analytics across the land in the Wan.
21:40 So we'll talk about this a little bit more, but this is this is one of the keys that I
21:45 think is is is really driving the SD Wan market today and our survey data reinforces that.
21:53 Some of the other top responses here.
21:54 Oh, sorry again, you want.
21:55 To comment on.
21:56 No, no, go ahead.
21:57 I didn't didn't officer that fight.
21:58 OK, sure.
21:59 Yeah, some of the other top responses here.
22:02 Opportunity to save money so you know we talked about this as one of the initial key drivers
22:08 of the SD Wan market a couple years ago, but this is continuing to drive the market today
22:14 so folks there there are obviously opportunities to have more efficient.
22:19 Management to improve that connectivity to the cloud.
22:22 But this is one of the reasons why we've seen the SD Wan market continue to be one of the
22:27 fastest growing segments of the networking market that we track.
22:30 Is because it does.
22:32 Allow folks, give them an opportunity to potentially save money.
22:36 How do you do that?
22:37 Well, if you're able to have a secondary connectivity type that's less expensive than your primary
22:45 connectivity type, that's a way being able to have more efficient management across your
22:51 wide area network.
22:53 Maybe across your Wan and your land.
22:55 These are all ways to create efficiencies within the management of your organization
23:01 and potentially save money on some of the connectivity costs.
23:05 The third response here, improving automation and self provisioning and Andy, you've talked
23:10 a little bit about this AI driven networking.
23:13 I think this is going to be another key for the future of this market of being able to
23:17 have increased levels of automation.
23:20 Like we talked about the the.
23:22 Distributed nature of enterprises today.
23:24 It just doesn't scale well if you're trying to manage those manually, and so being able
23:28 to have improved automation and self provisioning capabilities is another top driver for for
23:35 for implementing SD Wan.
23:39 So some of the other things that I found interesting here.
23:43 From the about halfway down you see the first step towards broader virtualized network services
23:49 and deployment at /%.
23:52 I think this is going to be another key that I wanted to point out here.
23:56 This is a trend that we're starting to see where organizations are looking to have more
24:00 virtualized network services that are packaged.
24:03 With their SD Wan, this is what we at IDC called the software defined branch.
24:08 You may also hear of it.
24:11 To talking about the sassy, secure access service edge, so having network and security
24:17 functions that are virtualized or cloud based that are integrated with the SD Wan deployment
24:24 is something that we're seeing organizations think more seriously.
24:27 Now, so that could be having wireless land components integrated in having an IO T gateway
24:34 integrated in having visibility and analytics integrated in.
24:38 There are a number of different virtualized or cloud based networks.
24:42 Network and security services that folks are increasingly looking to have packaged and
24:47 deployed with their SD Wan.
24:49 And I think in in the future years as we continue to do this survey that will continue to rise
24:54 up in importance.
24:56 Into the future.
24:57 So, Andy, what's your takeaway on this slide?
25:00 Yeah, you know.
25:01 It's it's really interesting. I mean, as an independent company prior to having met Juniper
25:07 , technology pioneered the best technology session smart routing and secure vector routing
25:14 for redefining Wan connectivity, and I'm happy to talk with anyone.
25:17 About that anytime they want after this webinar, but we really missed the complexity issue.
25:23 We just didn't get it.
25:24 I mean, even sophisticated network operators who can run their own.
25:29 Work one simpler and easier things to do, and so people want to take complexity out
25:36 of their operations.
25:38 Both enterprises and service providers.
25:40 Complexity is cost complexity is risk.
25:44 Complexity is a lack of agility, and so you know one of the things that we learned when
25:49 When we met.
25:50 Juniper, juniper, in their AI driven enterprise.
25:51 They have something called Marva switches in an intelligent assistant and they have
25:57 the ability for machines to configure machines.
26:00 They have the ability to harvest telemetry and data and know what's going on to proactively
26:06 solve problems before trouble.
26:08 Tickets are even provided, and I think that that I think everyone else.
26:12 Is going to copy them because.
26:14 There's no other way that you're going to deal with complexity when all the forces of
26:19 how we consume things and where things are and new technologies are just driving more
26:24 complexity, but it's a business imperative to eliminate complexity.
26:28 We're going to have to use the very same technology that's making things more complex to making
26:33 them simpler.
26:34 And so I do think we're going to see the rise of Marvis like intelligent agents that are
26:40 going to be a lot smarter, and they're going to drive out cost and risk.
26:47 Yeah, yeah, it's really interesting point.
26:48 And I think this this third data.
26:49 Point speaks to.
26:50 That that that.
26:51 Ability to improve automation and self provisioning I think speaks.
26:54 Exactly to that.
26:55 So I wanted to dive into this.
26:57 This first survey data point around more integrated policy management across the Wan and the land
27:04 and our next data point speaks.
27:06 Specifically to that.
27:07 So we asked how likely would would our respondents be to work with their existing enterprise
27:13 campus local area networking vendor when deploying SD Wan.
27:17 And you can see more than half said that they would be very likely to do that. Another % said
27:22 somewhat likely.
27:23 So more than % are saying that they're going to be likely to deploy an SD Wan technology
27:29 that comes from their enterprise campus land vendor as well, and so the obvious follow-up
27:37 question is.
27:38 Well, why is that important?
27:39 What advantages do you get from having SD Wan technology that integrates with your enterprise
27:45 networking needs across the wired or wireless and you know we talked about this a little
27:50 Having the ability to centrally create application policies that stretch across the land and
27:56 the way.
27:57 And being able to provide optimized application experience, you know, regardless of where
28:02 that device is coming in, whether it's in the campus or the branch, having easier deployment
28:07 across the Wan because of these integrations with the land, having these consistent security
28:13 policies across users and devices across the land.
28:18 And I think my favorite part of this slide is is the bottom response, which is I don't
28:22 see any advantage of an SD Wan technology that integrates with my enterprise campus
28:28 respondents said that, and so it's the point is is that there are a number of opportunities
28:34 to provide more efficient management of both your land.
28:37 And your win.
28:38 If you have integrations across those.
28:42 And I think this is this is one of the keys that we're seeing in the SD Wan market. We're
28:47 seeing a number of SUN vendors build out some of these integrations across the the land
28:54 and the win. So this this, I think, is going to be another key for driving this market
29:00 into the future.
29:02 Is having this ability to have this platform based approach that allows you to manage multiple
29:08 areas of your network and and LAN and Wan I?
29:11 I think is a.
29:12 Is a real key to that.
29:17 And and Andy, I mean.
29:18 This is this is something that Juniper does.
29:21 Right, yeah, so so.
29:22 So what's really interesting is that we started as an independent business and we talked about
29:29 We talked about resilience, we talked about cost.
29:34 But today when somebody is running their network on Microsoft Teams or on zoom and it's not
29:42 They actually don't care why it's not working.
29:45 Is it not working because of the wireless land or the wired land or the Wan?
29:50 Or because it's not working in one of the data centers in the cloud, they they really
29:53 don't care.
29:54 They just know that it's not working and that it's not a positive experience and it's happening
29:59 in negative business outcome.
30:01 And so I believe that.
30:03 What we're winning?
30:04 Missing is software defined wide area networking becoming part of an overall solution that
30:11 is experiential based for digital enterprise transformation and that's what this data here
30:17 It's what we're seeing too, and it's happened actually over the last months.
30:22 You know, if I go back months ago?
30:24 We would go in and sell independently as a piece of technology that would allow you to
30:30 really make your win resilient.
30:33 Really make your win extensible for the kinds of things you want to do.
30:37 I Fast forward months and I can't tell you the number of times I'm running into where
30:43 the full stack is so much more valuable.
30:46 And so I I don't think we're going to see software defined Wan as a standalone product
30:52 category and standalone marketplace nearly the way we thought it was going to be.
30:58 This data corroborates that.
31:00 What I'm seeing corroborates that, and the ability for you to effectively and with agility
31:06 to deploy these services, and to have a mean time to repair that makes sense, and to have
31:11 a pathway to managing these things.
31:15 Tells you that the very likely and somewhat likely is is really about % of the market.
31:22 That's a big part of the market.
31:24 Yep yeah, absolutely Andy.
31:27 And as I think about how folks can actually implement something with more efficient management
31:32 across the land in the Wan, I I think about again taking this platform based approach
31:38 that would allow you to have some of those integrations across these domains.
31:43 And this is where I think that cloud based platforms.
31:46 Are going to be very important for this.
31:49 Because if if you think about a cloud based platform that allows you to again, centrally
31:54 control these policies across these domains, that gives you centralized visibility across
32:01 You know different domains across the land and the land.
32:04 I think that as folks are are thinking about SD Wan and Land Management.
32:09 Coming together, I think the cloud is cloud based.
32:12 Management is going to become an increasingly.
32:14 Important part of that as well.
32:16 Yeah, well, I mean, let's talk about the challenge and the criticality. So when when I started
32:22 seven years ago I would walk into people's offices and I would say, tell me about your
32:29 And if they were being honest, it was a very long dissertation on several whiteboards.
32:34 I mean, it's really complicated stuff, and trying to figure out exactly what was going
32:39 on was really difficult.
32:41 OK, well we know that things have only gotten more complicated and the other thing we know
32:47 is that they've only become more.
32:49 Important and impactful to the way businesses monetize their services and their applications,
32:54 and engage with their customers.
32:56 So if we start with what we knew was wicked complicated seven years ago and we ramp up
33:03 Flexity, but we also turbocharge it with the fact that this is really more important from
33:07 a business than it's ever been before.
33:11 It's gotta be.
33:12 Easier you gotta know what's going on in your network.
33:13 You gotta be able to make changes dynamically and the the only way you're going to do that
33:18 is you need to start to integrate and centralized your policies.
33:22 I mean, otherwise you're running a business where you don't know what's in your Isles
33:27 and you can't change anything.
33:28 In your Isles.
33:29 That's it's a pretty tough business to run, so yeah, I I think this is going to happen.
33:35 Yeah, so as we move on to our last survey data point, we'll be sharing today.
33:41 This is really all about visibility across networks and the importance of having insights
33:47 into what's happening in your network.
33:50 And we wanted to ask our survey respondents what specifically.
33:54 Would be most helpful from a visibility analytics perspective for your SD Wan.
34:00 So this.
34:01 Is this is really getting to?
34:02 What are folks really looking for from a visibility on an analytic standpoint when they're deploying
34:10 And you can see some of the top responses here around visibility into all the networks
34:14 used on the Wan both in and out of your control.
34:17 So having insights into what's happening in my network and also what's happening outside
34:21 of my network, insight into the performance since the Cela performance monitoring and
34:27 reporting we're seeing more and more contracts.
34:29 Being driven today, so folks want to be able to have insights into the the Tesla performance.
34:37 Insights into cloud based applications sasani as applications that are accessed over the
34:41 land, so they want to be able to have integrated visibility and analytics across their networks.
34:48 And these cloud based networks as well and and then again that integrated visibility
34:53 across the Wan and and the land as well.
34:56 So you know if you take a step back.
34:59 Here, visibility analytics is just so critically important to enabling so many things that
35:04 can be done on the network.
35:06 If you are looking to have more automation in your network, if you're looking to better
35:11 secure your network visibility is really foundational for both of those things without having an
35:19 Of what's happening in your network?
35:20 How can you automate it?
35:22 How can you get full security of that network?
35:26 And so this, I think, speaks to the importance of visibility and analytics for SD Wan deployments
35:33 And and I think it it it really sort of is foundational for building advanced capabilities.
35:40 On top of this.
35:41 And and again, these are going to be some of the keys that we see folks prioritizing
35:45 when they're thinking about.
35:46 Visibility and analytics for their SD Wan.
35:51 So so you know around the shop.
35:53 Of course it's a virtual shop as we all are living in but around the shop at Juniper.
35:59 We have a saying which is experience is the new uptime.
36:02 And and actually, that's really important to understand and experience is the sum total
36:09 of just about all this that's on the screen.
36:12 You have to understand what's going on, understanding what's going on is a predicate for figuring
36:20 Are you meeting the requirements for the particular application or service?
36:23 That you are currently using to digitally engage with a customer an internal or external
36:27 customer corporation.
36:29 How hard is it to understand what's going on?
36:31 And the answer is it's really hard.
36:33 This is not one route path.
36:35 This isn't one TCP session that's happening between me and whomever is on the other side
36:40 of the screen.
36:42 Every single one of these little windows is a is a different session.
36:45 We've got all sorts of TCP retransmits.
36:48 We've got people.
36:49 Moving, we've got IP addresses changing.
36:51 We've got security abstraction in between.
36:54 We've got bi directionality.
36:55 We don't even have symmetric path selection on the Internet, and so people have built
37:01 businesses out of forensically collecting all of this information and serving it up,
37:07 tying it all together.
37:09 But that's not sufficient.
37:11 We actually need to understand right now how it's going and make a change not and not put
37:15 any new.
37:16 You know connections on this particular path?
37:18 If it's not working, well, that's a really tall order.
37:23 I absolutely agree that it's visibility really matters.
37:27 It's not about a link being green.
37:30 It's not about an aggregate Tesla on.
37:32 Span because I may have interactive and non interactive communications, I may have latency
37:37 which I think is the new currency.
37:39 I may have.
37:40 Latency requirements that, in the aggregate the span meets but in individual sessions
37:46 and services it's it's failing on half of them, and so collecting this understanding.
37:52 And putting it in the context of the end to end reality of the requirements of the service
37:58 or the application is really what's required if we're going to be comfortable having our
38:04 business truly digitally transformed.
38:07 But I agree with everything that's here I I really do and I would say experience is.
38:11 The new up time.
38:13 Yeah absolutely cool Andy.
38:16 Well those those are.
38:17 The slides I.
38:18 Was going to share today and maybe we'll just close it up with some some final thoughts
38:22 here and a final thought from me would be around you.
38:26 You know, as you're thinking about modernizing your network as you're thinking about investing
38:33 in some of these.
38:35 Coaches I I would say think about what's important for your business.
38:40 I think you know we've been talking a lot about technology today.
38:43 You know some pretty specific.
38:46 Things you should think about as you're deploying technology at the end of the day, take take
38:51 that step back and think about what's important for your business.
38:55 What are my businesses overall goals for the?
38:58 Future is that you know increased reliance on the cloud is that you know having good
39:04 experiences you know, for, for, for my employees or my customers you know, think about what
39:10 those high level goals are for your IT department, for your business overall, and then think
39:15 about what sort of technology solutions are needed to.
39:18 To put into place to achieve those and 'cause you know a lot of times, technology is the
39:24 easy part, right?
39:25 You know this stuff as we talked about is is really easy to deploy.
39:28 You know you connect it.
39:29 To the cloud.
39:30 You plug it in and you know it allows you to do this automated provisioning so.
39:34 I think it's it's important to think about, you know, how can these help enable your business
39:40 to meet its goals into the future.
39:43 And I would also say, you know, think about that in a long term perspective as well.
39:47 Think about where your organization is today.
39:49 Think about where your organization is going to be in three to five years and.
39:54 And what the what that distributed enterprise network is going to look like and what sorts
39:58 of technologies you would need to be able to support that business into the future.
40:02 So that would be my last takeaway that I would share with you.
40:05 Andy, I don't know if you.
40:07 Have any closing?
40:08 Thoughts yeah yeah so so.
40:09 I named my Business technology and the reason I named it if you're older than , you might
40:16 remember that Route , which is the route going around.
40:19 Boston used to be called America Technology Highway, and actually that's where that's
40:23 where IP routing was invented.
40:25 A company called Proteon.
40:27 And we really felt there was a growing misalignment between the way computers were connecting
40:31 and the way we were operating networks versus the use cases that these networks were were
40:36 undergoing, and so we had a saying around our shop, which was if you could fix the router,
40:42 you could fix the net.
40:43 And so by advancing IP routing within the context of existing IP routing infrastructure,
40:49 because nobody thrown out the half of the $ billion of network storage and compute.
40:53 That's out there.
40:54 But if you could advance it in place if you could innovate in place, you could really
40:59 have a positive impact.
41:00 And what really excited me about talking to Juniper?
41:03 A year ago.
41:05 Is that they were committed to that vision?
41:07 And so our engineering organizations are joined at the.
41:10 Hip and you will see.
41:12 Session smart routing and secure vector routing.
41:14 These are the kinds of things that are going to be extensible.
41:17 Into the standards.
41:18 Communities and they're going to show up in Juniper's cloud efforts in their AI driven
41:22 enterprise. And they're going to show up in other types of products. And So what I would
41:26 say I've noticed that there are some really interesting.
41:28 Questions here.
41:29 We've already been hard at work at.
41:30 That and can really show you some products that I think will make a big difference as
41:34 you transform your wide area networking.
41:38 So if folks want to reach out, I think Kenny there must be a mechanism on this webinar
41:45 to provide your information.
41:46 I will make sure that we get together.
41:48 We bring the right people for you.
41:50 And we can have a brief substantive conversation to see whether or not this is something that
41:54 really would, would, you know, would make your day.
41:57 'cause that's what we want to do and Brandon.
41:59 Thank you very much for your time and your effort.
42:02 Obviously this is something that's near and dear to our heart and anybody that helps us,
42:06 you know, put an oar in the water and grow.
42:08 We just want to.
42:09 Thank you.
42:10 Sounds great thanks Andy.
42:11 Yeah and thanks everyone for for tuning in, I hope you found this conversation insightful
42:16 and some of our survey data results interesting.
42:18 I hope they they resonate with what you're seeing as well.
42:21 And yeah, thanks for the Juniper team for for inviting me on so.
42:25 Thanks, Andy.
42:27 Always great to to chat with you and have these conversations.
42:29 I look forward to more in the future.
42:30 Thank you.
42:31 Sounds good, thanks everyone, bye.