Paul Notzold, Director, Juniper Networks

Best-in-the-Business Location Services

The Juniper Garage Wireless
Paul Notzold Headshot
Still image shows Paul Notzold, Director at Juniper Networks, holding a red dart, with the words ‘Pinpoint accuracy. Every time.’ Written slanted up left to right across the bottom middle third.

Find what you need, every time, with Juniper's Location Services

Let's be honest: Most indoor location-tracking technology is lacking. It's costly. It's inaccurate. It doesn't scale.

At Juniper, we found that unacceptable. That's why we created a best-in-the-biz, industry-recognized system that's changing what's possible in retail, enterprise, and healthcare network experiences.

Read about Juniper's recognition in the 2023 Gartner® Magic Quadrant™ for Indoor Location Services.

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You’ll learn

  • How Juniper’s patented 16-element vBLE antenna array provides the most accurate location services and unparalleled user experiences.

  • How Juniper’s Mist AI, the Mist Cloud Architecture converges Wi-Fi and virtual Bluetooth LE (vBLE) to ensure accuracy, scalability, resiliency, and flexibility.

Who is this for?

Security Professionals Business Leaders Network Professionals


Paul Notzold Headshot
Paul Notzold
Director, Juniper Networks

Guest speakers

Neil Holden Headshot
Neil Holden
CIO, Halfords


0:00 When it comes to location services,

0:02 wouldn't it be nice if your network was this accurate?

0:08 And didn't cost you an arm and a leg.

0:11 Well, today, we're digging into a more effective solution that'll help your bottom line

0:16 and deliver a better experience for you and your customers.

0:26 Hi. I'm Paul. Welcome to the Juniper Garage.

0:30 Up until now, location tracking technology has centered around

0:33 real time systems that are proprietary, costly, and difficult to manage at scale.

0:39 WiFi triangulation is an alternative,

0:42 but it lacks accuracy.

0:43 So, is BLE the answer?

0:46 Not the way most vendors implement it.

0:49 To deliver accurate, easy to manage and cost effective indoor location services,

0:55 we had to think differently.

0:58 Our patented virtual bluetooth arrays with sixteen antennas turns every AP

1:03 into a unique transmitter that forms cells to build on top of each other.

1:08 They work with MIST machine learning in the cloud to create real time maps without the need for site surveys,

1:15 allowing you to track your assets within one to three meters,

1:19 without the need for overlay hardware and software,

1:22 and without the need for all those batteries that need to be replaced.

1:26 This ain't no Tomagotchi.

1:30 You'll get one click setup simplicity

1:33 enabling you to set up location based messages anywhere.

1:36 This Gartner recognized system has transformed the network experiences across retail,

1:40 across retail, enterprise, and health care and others.

1:44 When Halfords, the UK's largest retailer for motor and cycle products,

1:48 wanted to create a more personalized experience for their customers,

1:51 they turned us.

1:53 It will mean that we can communicate digitally

1:56 to them within the position that they are in,

1:58 within the physical location for the specific thing.

2:02 That they need. That's truly game changing

2:05 for Halfords and something that customers will hopefully be delighted with.

2:09 Wanna see more of our location services in action?

2:12 Sign up for the weekly demos and get an understanding of why once again.

2:16 We were named a leader in the 2023 Gartner Magic Quadrant

2:19 for indoor location services.

2:22 I'm Paul, and I'll see you next time in the Juniper arage.

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