To empower developers with self-service infrastructure, SEMrush chose Juniper routing, switching, and orchestration. A building-block approach with a Juniper IP fabric at the core delivers simplicity. Automating infrastructure changes helps keep SEMrush nimble and able to react quickly to customer needs and market dynamics. Tasks like creating a new VLAN take less than five minutes. Overall, the company reduced OpEx significantly by building its own data center using Juniper switching.