Customer Success Story
Finland’s N2 marketing agency puts poor Wi-Fi experiences in the past with AI-driven wireless
“It sounds weird to talk about the importance of Wi-Fi,” says Alex Nieminen, CEO of N2, an innovative digital marketing agency serving local and global brands. “Wi-Fi is like water. You don’t notice it unless it’s missing. But here we are."
The Wi-Fi at the agency’s Helsinki office was a constant frustration. A Juniper wireless network, driven by Mist AI, overcame the challenges of a historic building, a bustling harbor, and the expectations of a busy creative agency.
Overview
| Company | N2 |
| Industry | Media and Entertainment |
| Products used | Wireless (Wi-Fi) Assurance |
| Region | EMEA |
0
0 Wi-Fi user experience issues
1 Hour
1 Hour per month spent managing Wi-Fi
80 Person
80 Person staff works the way they want
Overcame ongoing Wi-Fi frustrations with Mist AI
Eliminated Wi-Fi challenges in a historic industrial building
N2 makes its home in an old brick building in Helsinki’s docklands. Enormous windows flood offices with natural light and provide exceptional views. The sounds of the harbor filter in.
It’s a gorgeous space to fuel creative work. But it’s a terrible environment for Wi-Fi.
“Everyone in our building had problems with their Wi-Fi,” says Nieminen. “If they could adjust their Wi-Fi signals, they cranked them up to be as powerful as possible, making the problem even worse.”
AI and machine learning optimizes user experiences
N2 engaged with its IT partner Core Service to find a solution.
“The trial of Juniper Mist was a game changer,” says Nieminen. “After one day, we were convinced.”
Mist AI overcame a hidden problem: the passenger ferries in the harbor.
Mist AI, using a combination of AI, machine learning, and data science techniques, works in conjunction with Mist Cloud Services and Juniper Series High-Performance Access Points to deliver optimized user experiences and simplify network operations.
All Wi-Fi uses a radar detection and avoidance capability called dynamic frequency selection. The previous access points were frequently changing radio frequency channels, causing Wi-Fi signal dropouts and user frustration. But Mist AI learns which channels overlap the public radar frequencies and minimizes their use to deliver a better user experience.
“We no longer have any dodgy areas in the office without proper coverage or with significantly lower Wi-Fi speed,” says Nieminen.
Taking Wi-Fi for granted to unleash creativity
N2 staff have mostly returned to the office post pandemic, where the Juniper Wi-Fi network works silently in the background, as the agency helps clients crystalize their brands, reach new audiences, and grow sales through innovative marketing campaigns. N2’s studios are bustling as more clients want livestreamed events and video promotions.
“It’s hard to put a price sticker on working Wi-Fi, but the number of hours spent on IT support went from a lot to zero,” says Nieminen. “I would be surprised if managing the Wi-Fi takes more than an hour a month.”
An AI-driven Juniper network provides a strong foundation to create effective video and data-driven marketing for clients.
“People take the Wi-Fi for granted,” he says. “But as digital marketing and marcom become more data heavy, especially with video, you really need to trust your network to carry your load.”
The Products
Mist AI uses a combination of Artificial Intelligence, Machine Learning and data science techniques to optimize user experiences and simplify operations across the wireless access, wired access, and SD-WAN domains.
Juniper is leading the convergence of Wi-Fi, Bluetooth® LE, and IoT with our enterprise-grade Access Points. The Juniper Access Points work in conjunction with the Juniper Mist Cloud Architecture and Mist AI to collect and analyze metadata in near real-time from all wireless clients.
Juniper enables your business to scale elastically while minimizing capital investment through our modern cloud services that span the network and security domains.
Wireless (Wi-Fi) Assurance
Driven by Mist AI and machine learning, the Juniper Mist Wireless Assurance cloud service automates troubleshooting and operations, making wireless networks predictable, reliable, and measurable while providing near-real-time visibility into user service levels.
Published January 2022