SEMrush Searches Out Automated Juniper Infrastructure for Rapid Innovation

More than 400,000 active accounts rely on SEMrush for online visibility and content marketing. Begun as a search marketing boutique, SEMrush has grown into one of the world’s top competitive research services for online marketing. Strong market demand and rapid innovation have propelled its business forward. To support that growth, the company decided to insource data center services and built a state-ofthe-art cloud data center based on Juniper routing, switching, and orchestration.Empowering development teams with self-service infrastructure has enabled the company to innovate faster.


Azienda SEMrush
Settore Servizi SaaS
Prodotti utilizzati QFX10008 and QFX10016QFX5120MX10003
Regione Americhe
Two SEMrush engineers working on a laptop to facilitate automated data center network operations with Juniper equipment.
"We need to move even faster. We can’t afford for our developers to wait a day or a week for a ticket to be closed. With our self-service infrastructure approach, they can make changes and move ahead."
Stepan Shirokikh VP of Infrastructure, SEMrush

Business Challenge

To empower developers with self-service infrastructure, SEMrush chose Juniper routing, switching, and orchestration. A building-block approach with a Juniper IP fabric at the core delivers simplicity. Automating infrastructure changes helps keep SEMrush nimble and able to react quickly to customer needs and market dynamics. Tasks like creating a new VLAN take less than five minutes. Overall, the company reduced OpEx significantly by building its own data center using Juniper switching.