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Engagement Analytics

On the Engagement Analytics dashboard, you can view web analytics that provides information about visitors and visitor engagement. You can get real-time data on user footprint within the network and thereby analyze user behavior and improve engagement.

By analyzing wireless devices, BLE tags, and BLE application-enabled devices, Mist Premium Analytics generates insights about user visits, dwell time, and movement patterns across retail and enterprise floors and sites.

Engagement Analytics dashboard is designed specifically for retail environments. The insights help retailers to drive more interactions with associates and customers, and plan cross-selling and omnichannel marketing and sales initiatives.

Features

  • Provides comprehensive insights into visitor behavior, including visitor journeys and trends
  • Displays zone occupancy in the form of heatmaps
  • Identifies and displays new and repeat visitors
  • Provides visitor and employee engagement time and engagement trends in terms of dwell time

Before You Begin

Access Engagement Analytics Dashboard

  1. From the left menu on the Juniper Mist portal, select Analytics > Premium Analytics..
  2. On the Premium Analytics page, click Engagement Analytics.
    The Engagement Analytics dashboard appears.
  3. Use the filter options at the top of the dashboard to view specific information.

    • Click Date Range and set the period for which you want to generate analytics. By default, the dashboard shows data for the last 7 days.

    • Filter by site name and month.

    • Filter by client type. Juniper Mist categorizes the clients into types depending on the dwell time shown in Table 1.

      Table 1: Client Types
      Client Type Dwell Time
      Passerby Less than 10 minutes
      Visitor 10 minutes through 2 hours
      Loyalty Visitor Visited location in the last 30 days
      Employee 2 hours through 8 hours
      Asset More than 8 hours

    • Filter by a device source—named asset, software development kit (SDK), or wireless clients.

    • From the dashboard actions on the top-right corner of the dashboard, select Reset filter to reset the filters.

Engagement Analytics Reports

The Engagement Analytics dashboard includes various tiles that provide graphical representations of analytics at a granular level.

On the top of the dashboard, you can view a summary of the visitor data as shown in Figure 1.

Figure 1: Engagement Analytics Summary Engagement Analytics Summary

The dashboard displays the total number of visitors, number of loyalty visitors, and the average count of visitors and loyalty visitors per day.

Monthly Visitor Trend

The tile displays the number of visitors in a bar chart for the selected time period. You can select days and a month by using the filter options on the top of the tile.

Figure 2: Wireless Client Sessions Trend Wireless Client Sessions Trend

When you hover over a bar, you see a pop-up message with the actual number of visitors at the given time.

Visitors Day of the Week

You can view the average number of daily visitors during a specific week.

Figure 3: Average Visitors in a Week Day Average Visitors in a Week Day

When you hover over a bar, you see a pop-up message with the actual number of visitors at the given time.

Average Dwell - Day of Week

You can view the average time that the visitors spend on each day of a specific week.

Figure 4: Average Dwell - Day of Week Average Dwell - Day of Week

When you hover over a bar, you see a pop-up message with the actual average dwell time at the given time.

Average Dwell

You can view the average time that the visitors spend on each day in a selected time period.

Figure 5: Average Dwell Average Dwell

When you hover over a chart, you see a pop-up message with the actual average dwell- time at the given time.

Average Peak Times By Day Of Week

You can view the number of unique devices connected at each hour in a day over a selected time period.

Figure 6: Average Peak Times By Day Of Week Average Peak Times By Day Of Week

Click a line, which represents a day in the graph, to view the number of connections at a particular hour of the day. You can find out the busiest hour for a specific day from the graph.

To hide data for a day and see data for only the remaining days, click the day in the legend.

Zone Ranking

You can view the list of zones in a site arranged according to the count of unique connected devices.

Figure 7: Zone Ranking Zone Ranking

You see the following details about the zones:

  • Site Name—Name of the site where a zone is located.
  • Map Name—Name of the floor plan within which the zone is located.
  • Zone Name—Name of the zone.
  • Number of Unique Devices—Number of devices connected to the zone.
  • Median Visit Dwell Minutes—Median duration that visitors spend in the zone.
  • Average Minutes—Average duration that visitors spend in the zone.

Zone Heatmap

You can view a heatmap that shows the number of unique devices connected in each zone for a regular interval.

Figure 8: Zone Heatmap Zone Heatmap

Most Frequent Moves Between Zones

You can view the movement of visitors or devices between the zones. With this information, you can determine the places with the highest and lowest flows of visitors and take steps to optimize logistics.

Figure 9: Zone Heatmap Zone Heatmap

The colored bars represent zones and the lines connecting the bars represent visitor's movements.

Click any colored bar to get the details of movement from that zone to the other zone.

Click any line on the chart to get the path from the source zone to the destination zone.

Download the report as an HTML file or an Excel spreadsheet to see the details in a table.

See Also