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Wayfinding and User Engagement

SUMMARY Use the information in this chapter to get started with wayfinding and user engagement.

Video Overview

Indoor location services provide a huge opportunity to engage with employees, guests, and customers while optimizing resources to save time and money. But widespread adoption of these services has been limited by physical beacons and costly site surveys. They just don't scale.

This all changes with MIST. With the invention of scalable enterprise-grade BLE, we flipped the model by virtualizing the indoor location experience. Here's how.

Our patented BLE directional antenna array enables all MIST endpoints to blanket an entire location with BLE. Location is computed in the MIST Intelligent Cloud. This lets you go beyond just listening to a tag to interacting with an entire space.

With this new model, beacons are completely virtual. Create as many as you want, wherever you want, and change them as often as you want, without the hassle and cost of physical beacons. With machine learning, manual calibration and site surveys are a thing of the past.

The MIST platform also includes comprehensive zone analytics, like visits and dwell times, providing rich insight into personnel and resource utilization. The world is ready for new indoor location experiences. Now you are too.

MIST. AI is in the air.

What Do You Want to Do?

Table 1: Top Tasks

If you want to...

Use these resources:

Implement wayfinding to help your customers and visitors find their way to rooms, events, and products.

This use case shows how you can use your Juniper Mist User Engagement Subscription and the Juniper Mist SDK, you can create wayfinding applications to support your customers and visitors.

Wayfinding Use Case

Implement a mix of services including wayfinding, push notifications, and asset tracking to promote user engagement at your site or event.

This use case shows how a large retailer integrated wayfinding with publish notifications and asset tracking.

Hybrid Use Case

Get configuration tips.

Explore the other topics in this chapter.