Mark Relph, Director, IoT Business Development and Sales, Amazon Web Services

AWS re:Invent 2021 — Scaling Sustainability Solutions with IoT

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Mark Relph Headshot
Title slide has the host name (Mark Relp, Director, IoT Business Development and Sales, Amazon Web Services) and guest name (Sandy Coleman, Sandy Coleman, Executive Vice President of Research & Development, Siemens. It also has the title of the presentation: “Scaling Sustainability Solutions with IoT.”

Yes, you can harness the power of IoT for sustainability. Here’s how.

In this video from AWS re:Invent 2021, Mark Relp from Amazon Web Services and special guest Sandy Coleman from Siemens discuss the role IoT can play in sustainability, including optimizing manufacturing processes, creating smart buildings, increasing sustainable agricultural practices, and more.

Show more

You’ll learn

  • About the Climate Pledge, what it’s seeking to do, and some of the companies that have signed up 

  • How IoT is key to sustainability projects 

  • How customers have used AWS technologies to build IoT sustainability solutions 

Who is this for?

Network Professionals Business Leaders

Host

Mark Relph Headshot
Mark Relph
IoT Business Development and Sales, Amazon Web Services 

Guest speakers

Sandy Coleman Headshot
Sandy Coleman
Executive Vice President of Research & Development, Siemens 
Transcript

0:00 (upbeat music)

0:10 Hi, welcome to re:Invent. It's that time of year again, although I'm still here in my bedroom

0:17 and not there in Las Vegas. Well yet, but I will be in time,

0:22 but this is the video on demand version of IoT 206, scaling sustainability solutions with IoT.

0:28 And my name is Mark Relph. I'm the director of business development strategy and sales for IoT at AWS.

0:36 And it's my pleasure to be kicking off this session today, talking about a topic that's near and dear

0:43 to a lot of people's hearts, but one that I was really excited to be asked to speak to

0:48 around sustainability and IoT's role to play. I'm going to be joined later by Sandy Coleman from Siemens

0:56 who's going to be our special guest to help me dig into this topic.

1:02 Sandy is going to tell some great stories about smart buildings and some of the work that Siemens is doing in that area,

1:08 which is so critical for a lot of organizations around sustainability. But before we kick off, I've made it a bit of a habit

1:16 in a lot of my re:Invent talks to start out with a little bit of historical context.

1:23 Right now, sustainability and climate change and climate action and other environmental concerns

1:31 are definitely top of mind, high in the news cycle. But it's not the first time that this has happened.

1:37 And it can almost seem a little insurmountable. What can all of us do as individuals,

1:42 as organizations to make a difference? And, but it has happened. You know, we can act,

1:48 we can come together to make a difference. And there's a good lesson in not too distant history

1:55 around what is possible. I'll talk, if you're perhaps my age

2:00 you remember this a little bit better than others, but the story I tell is around ozone depletion.

2:09 You know, from about the 1920s there was this chemical carbon tetrachloride,

2:16 that's a hard one to get out, that started as an invention to help fight fires,

2:22 and particularly in aviation. It was a very useful chemical. It was deployed widely in aviation and through the war.

2:32 And then it was discovered that it could be used for cooling. And through the '20s and onward

2:38 there was this acceleration of the use of this chemical, which essentially a technology

2:44 to try and make industry and people's lives better. Kind of a good reason to do that.

2:51 But there was a downside. It was quickly discovered quite early on

2:57 that these chemicals and the release of these chemicals into the atmosphere was having this detrimental impact

3:04 on the Earth's ozone layer. Scientists started observing,

3:09 that image is from satellite observation of the ozone layer

3:15 over the poles. And it was so evident that these chemicals

3:21 were causing this damage that a group started to come together

3:26 in the scientific community, in the industry, government

3:32 to talk about what could be done. It seemed this is going to be a huge worldwide problem.

3:37 How could we ever possibly overcome this? And in 1985, there was a convention

3:44 that focused on establishing a protocol to fight this problem.

3:51 And it culminated later in the Montreal Protocol in 1987,

3:56 that had organizations and government, industry, committing to take steps to resolve this problem.

4:05 It meant eliminating the use of those CFCs, migrating technologies to new ways of doing things,

4:12 discovering how to solve problems in different and less harmful ways.

4:17 Maybe sounds a little familiar at this point, doesn't it? And most recently, I think it was 2019

4:23 where the latest really deep study into the current status of that ozone layer

4:29 discovered that we are now back to the smallest amount of ozone depletion detected

4:35 since we started surveying, almost a significant reversal of this problem.

4:41 Now I could spend a lot of time, and obviously this is a high-level description of the problem, but it highlights one really important thing,

4:49 which is we can come together, we can absolutely take steps to help drive change.

4:56 And technology is a huge part of doing that. And so I thought that was a great way to sort of set up

5:03 today's topic of sustainability and climate action, because as we all know

5:10 this is an incredibly important and hot topic.

5:16 The UN has set a set of sustainability goals. Those sustainability goals talk about

5:23 not just climate and the environment, but sustainability goals on a worldwide basis,

5:29 areas of focus. There's actually 17 of those sustainability goals.

5:34 And several of them speak to climate action, energy efficiency, renewable resource development,

5:42 new ways of developing products, recycling and so forth.

5:48 And it's the UN's mission to try and drive as much adoption of these 17 goals as possible.

5:54 It's seen as a key for our growth worldwide looking into the future.

6:01 There's also something that's been in the press as we speak, recording this video,

6:07 COP26, which is a worldwide UN sponsored summit

6:13 on climate change is underway right now in Glasgow, Scotland.

6:18 And by the time a lot of us travel to Vegas, a lot of the outcomes of that conference

6:24 will be well underway. And you're seeing governments and industry,

6:29 high profile leaders, activists, and interest groups all coming together to deeply discuss what needs to happen,

6:38 looking into the future around climate change. And this is the real key, for those who aren't as familiar.

6:46 The key right now is how can we hold warming to 1.5 degrees Celsius

6:53 by the end of the century? How can we set targets? How can we take steps? How can we change how we live,

7:00 how we build, how we operate to contribute to holding to this 1.5 degree of warming?

7:09 If it rises above that, and if you aren't familiar with this IPCC report,

7:15 this is the Intergovernmental Panel on Climate Change report. That really outlines why 1.5 degrees is so critical.

7:24 It doesn't sound like a lot, but you think of this on a worldwide scope and stage

7:31 that without taking this action, you actually see warming beginning to accelerate

7:40 and the steps to actually cut greenhouse gas emissions, to drive the kind of sustainability efforts that we need

7:47 are actually going to be relatively significant to be able to hold to that 1.5 degree change.

7:54 Beyond that the repercussions start to sound fairly grim

8:00 and somewhat irreversible. And so there is a significant call at COP26

8:06 and around the world in other venues as well to really take this warning seriously.

8:14 And so that's a lot to take in. That may leave you saying,

8:19 wow, that seems like a problem, maybe beyond an individual or beyond a particular company.

8:26 And you know, here at Amazon, it's become pretty near and dear to our hearts.

8:32 You know, for those that don't know, as an organization, we have these things called leadership principles,

8:39 and we've actually added a leadership principle focused on our responsibilities

8:46 as we grow as an organization. And one of the things that we've helped to spearhead

8:52 is something called the Climate Pledge. It's a commitment by organizations

8:57 to drive a sustainable future. It was announced in conjunction

9:04 with Global Optimism early in 2019. And it's to help meet the Paris Accord targets

9:13 10 years earlier, it's to get to net zero carbon emissions by 2040.

9:21 And what it seeks to do is drive a path to 100% renewable energy by 2025.

9:27 And we've committed $2 billion to the Climate Pledge fund. It's something we take very seriously

9:34 across all of our operations here at Amazon. But we're not alone.

9:40 The Climate Pledge has seen organizations across the board all commit to taking similar steps as their organization.

9:49 There's over 200 signatories across 26 industries in 21 countries.

9:55 We've all signed up to this. You can read more if you go to theclimatepledge.com for all of the details.

10:03 And that's something we've stepped up to do. It's something that we feel is critically important

10:08 as an organization, as we look into the future. And so as that as a backdrop, other companies may say,

10:16 hey, we want to do something similar. We have a desire to help contribute. We want to take steps to find ways

10:24 where we can help reduce our emissions to drive energy efficiency, to do our part to hold to that 1.5 degrees.

10:33 And it occurs to me, spending so much time in IoT, that IoT is kind of the perfect area for thinking about

10:42 how technology can help contribute to driving sustainability, how you could harness the power of IoT

10:49 to make these kinds of projects come true. And why would that be? I think there's a couple of reasons.

10:56 One is the sheer number of devices that are installed out in the world. You know, today there's estimated

11:03 about 36 billion IoT devices out in the world, and that's going to grow to about 75 billion devices by 2025.

11:13 Those devices generate massive amounts of data. And we're going to come back to this a lot in this talk.

11:20 It's really data that's going to help us drive sustainability goals. It's data that helps us make decisions.

11:28 It's data that drives new applications. And it's data that helps us decide on new ways of doing things.

11:36 4.4 zettabytes of data generated today by IoT devices alone,

11:42 growing to 79 zettabytes of data in the future. That's enormous.

11:48 And you know, not specific to sustainability, but it's estimated about 60% of major organizations

11:56 are considering some kind of digital transformation strategy that involves IoT.

12:01 And so if you combine that effort with a desire to contribute to sustainability goals,

12:07 often those two things come together. And so IoT is important for a variety of reasons.

12:15 I think it starts way out at the edge. What other technology instruments the physical world,

12:22 that is out there touching the machines, the turbines, the solar fields that helps in farming,

12:30 all these areas that we have to think about? Starting way out at the edge, the sensors, the gateways,

12:39 all of those devices generating that data. And how do you bring that into a point that can be useful?

12:46 That is what IoT is all about. And then it goes to taking that data and driving a level of insights.

12:52 And it's those insights that ultimately will drive the kind of business outcomes that we're anticipating.

12:59 For the last several years AWS has been investing heavily in IoT technologies to make this as easy as possible.

13:07 We're going to hear some stories as we go through the session on ways

13:13 customers and specifically Siemens have used some of these technologies to help make it as easy as possible

13:19 to build IoT based solutions. And that ranges at the edge in technologies like AWS IoT Greengrass,

13:26 tools like AWS IoT Core and SiteWise to ingest that data,

13:32 to wrangle that data into a form that can be usable to drive levels of insight,

13:37 integration into our machine learning and analytics tools, things like Amazon Monitron or Lookout for Equipment

13:45 to get insight into your operations, or Amazon SageMaker to be able to drive advanced machine learning models on that data.

13:51 All of these tools come together as a part of our IoT strategy as a set of tools

13:58 to hopefully make it easy for you and your organization to build these kinds of applications.

14:04 And for us, we think of all of these tools as somewhat of a closed loop set of technologies,

14:13 to be able to collect, to analyze and to act on the data that comes from the edge,

14:19 that comes from physically instrumenting to the world and drives into the kinds of applications.

14:24 And in the case of sustainability, the dashboards, the insights, the changes to processes

14:32 that are absolutely going to be required for us to meet the kinds of goals that we expect.

14:38 Now, customers are doing some amazing things with AWS IoT,

14:44 and many of them speak to varying types of sustainable goals.

14:49 And that ranges from improving performance and productivity in industrial operations.

14:56 Thinking about remote health and patient wellness. More efficient supply chain operations.

15:03 Smarter homes and buildings, smart agriculture, more advanced energy management,

15:10 more advanced transportation and advances in worker safety.

15:15 All of these today are use cases for IoT. And while they may not be energy sustainability,

15:22 they're all driving a better world all on the basis of IoT data.

15:28 And that's pretty exciting. And I'd love to tell you some of those stories and I'll just pick a few.

15:35 We could go on for hours talking about the amazing things that our customers are doing,

15:40 but I just wanted to give you a little snippet of some of the work that's very sustainability specific

15:46 that our customers are using IoT to drive. And let's start with agriculture.

15:53 This is a really exciting one coming from a family that has a deep agriculture background

16:00 coming out of the prairies in Canada. This is one that's near and dear to my heart.

16:06 My wife's grandfather who started with one of the first mechanized tractors in his town

16:12 I think would now be amazed how far technology has come. And so you look at an organization like CropX

16:19 who use above ground and in soil sensors to generate data.

16:26 That's combined with imaging, weather, topology information, soil data,

16:34 and it's all combined with machine learning to help drive crop yield, to make watering decisions,

16:41 fertilizer decisions, all to try to save water, to avoid the use of chemicals when not necessary

16:49 and to drive up crop yields. All of that energy savings is absolutely critical.

16:55 Agriculture is one of the places where massive amounts of energy are used every year.

17:01 And quite frankly, often wasted every year. And advancements in this area can help us meet those goals.

17:08 And CropX is out on the forefront of doing that kind of work. Now another example I'll give you in agriculture.

17:16 It's actually a slightly different kind of example and a really fun one in my opinion, but a really important one

17:21 is what the folks at Beewise are doing. They are using technology to help address

17:27 a real growing problem of bee mortality. Now, bees are so important in the ecosystem

17:37 for pollenization of plants. And if the bees start to die, the plants start to die.

17:44 We start to see entire systems fall apart. So they've taken this challenge and they're actually using sensors connected by IoT Core

17:53 and using our device management services to help ensure

17:59 the health of the colonies of bees, to ensure that those bees are able

18:04 to pollinate the plants effectively. They've actually managed to lower bee mortality rates

18:10 by about 40% compared to beehives that are unmanaged

18:15 and unmonitored by their services. And their robotic AI controlled beehives

18:22 are having this very direct effect on a very important part of the ecosystem.

18:27 I think it's absolutely a fascinating story and it's a good thing for the bees as well.

18:34 Another one is in energy management, and we think about SOLshare.

18:40 And SOLshare is super, super interesting. What they do is they allow people to trade

18:47 excess solar energy from in-home solar systems.

18:52 This is, I think, going to become more and more prevalent as we rethink how our energy grids are built

19:00 as you move to micro grids and peer to peer distributed power distribution.

19:08 This kind of approach is going to be critical where you can actually generate enough energy

19:13 to be contributing back onto those grids. And SOLshare uses our IoT services,

19:20 particularly FreeRTOS on these microcontroller sized devices to be able to implement this micro grid logic

19:28 across their solar deployments. It connects to Greengrass out at the edge

19:34 and allows them to build this cutting edge energy management system

19:41 for their customers. Another great example in the energy management space.

19:48 In industrial, I mentioned industrial and factories and supply chains are an important part of the equation of sustainability.

19:56 This is probably one of the most important areas right now, where IoT is being contemplated for sustainability.

20:04 The other, which we're going to talk about in a moment with buildings themselves. And one of our core customers in Europe,

20:15 a division of Coca-Cola, is using our IoT services to re-imagine their factory operations.

20:25 And they're thinking about this in a number of ways, how they maintain their equipment,

20:31 how they drive efficiency of their operations, how they maintain uptime of their equipment.

20:38 But very specifically for this story, they're trying to drive efficiency.

20:43 And what they have found is by implementing a more broad smart factory solution across their operations,

20:53 they're able to drive efficiency in their production facilities.

20:59 That efficiency leads directly into environmental, so their environmental sustainability goals.

21:06 They've actually already saved 20% on energy annually and 9% of the water compared to previous years annually

21:18 in those operations as well. And that's purely driven by reducing waste

21:23 by ensuring that the lines are operating at peak performance and avoiding downtime.

21:31 They've also managed to implement something called a clean in place process,

21:37 which allows them to not have to take entire sections of the line offline and be able to do point cleaning,

21:45 to be able to keep the systems running at the highest efficiency and also using the least amount of resources

21:52 to do that during operational times. It's really interesting. The team at CCI really called this out

22:01 as one of their core reasons for wanting to implement an industrial IoT solution

22:07 across their factory. And I think it's something that you'll be beginning to see more and more organizations begin to focus on

22:14 going into the future. And that brings us to buildings.

22:20 This is a fun one for me as a hockey fan here in Seattle,

22:27 I'm also a hockey fan born and raised in Toronto. But I'm here in Seattle now.

22:32 We just got a new NHL team, the Seattle Kraken, and then Seattle Kraken play in this amazing new building

22:40 called Climate Pledge Arena. Now Climate Pledge Arena, you say, okay, it's a hockey rink, what's the big deal?

22:47 It's actually one of the most interesting smart building projects that I've seen in a long, long time.

22:57 They actually have a goal to be the most sustainable sports arena and facility of its kind in the world.

23:07 They actually are trying to create the first International Living Future Institute

23:15 Certified Zero Carbon arena in the world. And they're doing that

23:20 in a couple of really fascinating ways. I mean, the first thing that they did

23:25 was they built the building out of a lot of existing parts. So they actually preserved the roof.

23:31 Not only for historical reasons, it was a building built during the World's Fair

23:37 along with the Space Needle, but they actually have used it to preserve

23:43 and not have to go build in that new building. They actually raised it and floated it for a while

23:49 as they dug down below. So you're actually seeing a reuse of the land

23:55 and a reuse of as much of the space as you can. But they went way beyond that.

24:01 They've implemented electric only kitchens. So there's no gas used in any of the kitchens

24:07 inside the facility. They do water reclamation. So all of the rain water comes off the roof

24:15 and it is gathered and is used in the production of the ice,

24:20 for example, for hockey. They have solar power and other sustainable power sources

24:29 driving the building. And they've tried to eliminate zero use, or they're trying to get to the elimination

24:37 of single use plastics. There'll be no single use plastics in the facility.

24:43 And you actually see that in the concessions. It's really interesting. People wondered,

24:49 obviously the building is named after the Climate Pledge, but there's a ton of technology that has gone into

24:55 making a building like that work the way that it does. So that brings us the buildings.

25:00 I think one of the most fascinating parts of sustainability

25:05 for a lot of organization. Everyone has a building, everyone has facilities if you're an organization.

25:12 There's a lot of energy spent in buildings. It's one of the largest areas. And so I really am pleased

25:20 to be able to invite her onto the stage, our special guest for this presentation to talk about IoT

25:29 and smart buildings, please welcome Sandy Coleman who's the executive vice president of R&D at Siemens

25:36 who's going to take us through some of the amazing things that they are doing at Siemens for themselves and for their customers and how they've done it

25:43 using some of AWS' technology. Over to you, Sandy. Thank you, Mark, I appreciate the introduction.

25:51 While I haven't been to Climate Pledge Arena, I have been to many arenas through my career and so I'm really looking forward to going to the arena

25:59 and seeing all the cool things that have been implemented. In the interim let's talk about reaching net zero operations.

26:08 Siemens is very committed to achieving their own sustainability goals.

26:13 We committed to achieving these in 2014 and then recommitted again in 2020

26:19 by committing to the Climate Pledge, along with Amazon and other enterprise customers.

26:24 In that six year period, we were already able to reduce our carbon emissions by greater than 50%.

26:31 And you might ask how we're able to do that. What we've done is we've really eaten our own dog food.

26:37 We use our solutions. We use our services across all of our global real estate portfolio.

26:44 And that's what's allowing us to drive that reduction in carbon emissions.

26:49 In addition to driving our own sustainability goals, obviously our goal is to really support customers

26:56 and help them optimize the efficiency of their buildings. Buildings are 42% of energy consumption and CO2 emissions.

27:04 Last year alone, Siemens was able to help their customers reduce their CO2 emissions by 10.5 million tons.

27:13 In addition to that, they were able to save over two billion euros in energy costs.

27:19 You might ask, how do we do this? And for Siemens, we believe the key to sustainability

27:26 is really a smart building. It begins with data. You can't manage what you can't measure.

27:34 We have over 400 million square feet of deployed sensors

27:39 that are bringing data to the cloud on a regular interval.

27:44 The reliability, the importance of the efficiency of receiving that data and then processing that data

27:52 is key to what we do in driving sustainability, helping customers understand their energy needs,

27:58 their efficiencies within their buildings, whether it's things like temperature control

28:04 or understanding the utilization of the building, or even for some of our more advanced customers

28:10 being an energy prosumer. And what I mean by that one is if you think of,

28:16 I'll give an example of one of our largest high tech companies in Silicon Valley has over 15 million square feet

28:22 of lighting sensors deployed. And what they're able to do is not only understand

28:28 their own energy consumption, but they're able to, during peak workload of energy,

28:35 work with the different energy local governing bodies

28:40 basically to sell back energy to the grid. They very simply set programs within the software

28:48 to dim their lights between certain hours, from 2:00 to 5:00 in the afternoon.

28:54 And it happens very gradually. You don't go from a bright building to a dark building.

29:00 But that actually allows them to reduce their energy consumption by around 50%.

29:05 They then sell that energy back to the grid. So not only are they being more efficient with their local energy,

29:12 they're also helping out the local area. And all of these types of services are running on top of Amazon Web Services.

29:21 As buildings become smarter and there are more connected devices in buildings,

29:27 we're still dealing with the same individual unique personas that have different objectives

29:33 that they're trying to accomplish, but they do all have some common objectives like reducing the capital and operating expenses,

29:41 enhancing space and asset efficiency, and really increasing sustainability.

29:46 And we get very similar questions, whether it's a CXO or an operator, which is how can technology and digitalization

29:53 help what I'm trying to do, how do I reach net carbon emissions? You know, how advanced am I on this journey

30:01 compared to others? And really one of the key questions is whom do I partner with? And we believe the answer to that is Siemens and AWS.

30:12 For us, it began with future-proofing spaces. And this journey for us began about 12 years ago.

30:19 And at that time we had to build everything starting with our lighting sensors

30:25 that were deployed in the lights. And the advantage of sensors in lighting

30:30 is that there was a very dense grid. And then there was no additional need for additional power,

30:36 it was low maintenance and high reliability. And even at that time, because of the dense grid,

30:42 we were able to bring in a lot of other information. We were able through the Bluetooth beacons

30:48 to do wayfinding and motion detection. We're able to control your temperature

30:54 by connecting into the HVAC systems in the building, adjust your power. All of these different models basically are the things

31:03 that we focus on in our solutions. Talking about another one of our key customers,

31:10 salesforce.com leverages our lighting control to really drive very significant energy savings

31:17 for their business. And, you know, they have a range of 60% to 90% plus.

31:23 Obviously the 90% plus was during COVID when there wasn't a lot of occupancy in the buildings,

31:29 but they were able to really reduce their energy and dynamically control their global portfolio

31:36 to basically take advantage of the fact that no one was in the building, but they could control it remotely

31:42 and really almost shut down any areas that weren't being leveraged.

31:47 One of the human interest stories that I think is pretty cool is they also used the system to create a heart on the side of Salesforce Tower

31:55 that sort of beaconed out over the city, providing a little bit of hope through kind of those dark times.

32:01 So that was kind of a fun side benefit. At Comfy and Enlighted,

32:07 our goal is really bringing people, data, and solutions together, and that all begins with the IoT devices at the edge.

32:15 So whether those are Enlighted lighting sensors, whether those were HVAC controls, people counting sensors,

32:22 lights and shades, it all starts with that data and the reliability of ingesting that into the platform

32:30 in a scalable manner, and then taking it, providing context to that data and then providing solutions

32:37 that drive business operations and efficiencies for our customers.

32:42 And I'm going to talk a little bit about how we do that. So when you look at IoT and data,

32:50 again, we use this to drive hybrid work and contribute to sustainability.

32:56 Our goal is to really securely connect millions of square feet to AWS to unlock the power of that data.

33:03 Our goal is not necessarily to build the non-value add things. So we'll talk a little bit about what Amazon does

33:11 versus what we do in this model. When we're commissioning a building,

33:16 we start with the sensors in the ceiling and the grid, and then we have to commission the gateways

33:21 which are going to do the connection into the cloud. When the gateways arrive on site,

33:27 they have a fleet certificate. And so when they're doing that connectivity using IoT Core,

33:34 that's been pre-programmed into the firmware on the devices, they go through a process of validation

33:40 with our bootstrap service to make sure that, you know, those are valid devices, they should be connecting in.

33:47 At that point in time they're given the proper end points to connect to.

33:52 And when they get there, again, they still only have a fleet certificate. They then go through an IoT certificate provisioning

33:58 so that each device has an individual certificate. And again, this is one of the key things about working with AWS,

34:06 working with their IoT services. We could have built, you know, the IoT certificate process ourselves.

34:13 And we had something very similar to that previously on another cloud, but it's not a value add for what we do.

34:20 So that's something that we've kind of turned over to Amazon because that's something that they can do, they can do well,

34:26 and we can just leverage it. The data that's coming in, we then take that data,

34:31 we're able to use IoT roles, IOT policies, and combine that with Lambda and basically, you know,

34:38 have a pub-sub type topic structure where that can go to different services,

34:43 it can provide different data to different solutions that we're driving towards.

34:49 So when we look back at what we had previously before the migration over to Amazon,

34:54 just in the data ingestion piece and at that time with a very small portfolio of our customers on the cloud,

35:01 we were managing 26 servers. And they had things on it like Cassandra and Kafka,

35:07 and we were doing load balancing. And all of those things, you know, took a specialized skillset that really wasn't

35:15 our business value add. And so having to keep up with that with a really lean team

35:21 and apply those specialized skills, really wasn't a value add for us as a customer

35:27 for what we were trying to drive, which is really around hybrid work, sustainability,

35:32 those are our business values. So again when we made that move, all of those servers went away.

35:38 We went to a serverless model. We also use other managed services like Aurora and Kinesis.

35:45 But everything that we do is serverless first. And that allowed us to eliminate not just the servers

35:52 and the maintenance of those types of non-value add things on the IoT ingestion piece, but also on the processing piece

35:58 and the lighting as a service piece. So again, that's sort of the model that we follow and it's really key to our success in the market.

36:08 So now I'm going to take you into one of our solutions. Not going to go into all of our solutions.

36:14 We're gonna talk a little bit about Comfy which is really a workplace experience solution

36:19 that allows companies and customers to really drive improved operational results.

36:26 So they're bringing in, going back to the IoT things on the left side of the screen,

36:32 they're bringing in shades which are running on OPC UA, and they're bringing in HVAC which is on BACnet.

36:38 So we have a ton of different protocols that are running on the edge. They all come in here through a software based device

36:46 also running IoT Core on it that allows us to bring that data in a very similar fashion

36:53 to our actual gateways that come out that are more of kind of a hardwired device.

37:00 So we're following the same philosophy regardless of how we're bringing that data into the cloud,

37:05 so there's a consistency. Whether it's the ingestion pieces that you saw on the previous slide or the pieces here,

37:12 again, we're very much dependent on Amazon for some of their key strengths. So whether it's on the security piece

37:20 and we're using GuardDuty and or the networking piece, and we've got VPC Flow Logs and CloudWatch,

37:27 management of the environments, we use that across all of our infrastructure.

37:32 And then we work on the pieces that are important for our customers.

37:41 So when we look at something like a Comfy and how it ties into sustainability,

37:46 how it ties into reducing your CO2 emissions, again, it goes back to making sure

37:53 that we're bringing the data in in a reliable, secure, scalable manner.

37:58 And we depend very heavily on Amazon for those pieces. We bring in all these different forms of data,

38:05 whether it's occupancy or elevator usage or heating and lighting information and then we use that information to create insights

38:13 in the building. Again, leveraging different components of Amazon, different search items, different AI-ML type of items.

38:22 But to give that information to the portfolio managers that are managing all these buildings,

38:28 in this case, Arvato is managing 30 European offices. They've got 7,000 employees in 15 countries.

38:36 Obviously during COVID, you know, they were looking at how are we most effectively

38:43 using our space? Do we need to release space? How can we use our building more efficiently?

38:48 Can we shut down floors in the building? Can we go to using less buildings?

38:55 Should we go to smaller satellite offices? They were able to leverage this data,

39:00 even though everybody was remote except for a few individuals, they were able to leverage this to really plan out

39:07 their space utilization and really be effective in how they manage that portfolio.

39:13 So how does AWS support Siemen's mission? Again, our mission is to securely connect

39:20 millions of square feet to unlock that data and really enable the future of hybrid work

39:25 and sustainability. So a couple of the key things here for us

39:31 are being able to bring in millions of devices and petabytes of data. We want to be able to scale depending on the use case

39:39 and how things are bursting in a very automatic way. And we don't want to build the church

39:45 for Easter and Christmas. So it's important that the environments that we're built on are able to scale and handle that kind of scale.

39:53 It's important that it's a cost-effective scaling. So we're not paying for compute, we're not paying for things that we're not leveraging.

40:01 Obviously security, I can't say enough about, is super key to our future.

40:07 And it's baked into everything that Amazon does and we use every component of it that we can.

40:14 And all of these things combined allow us to really focus on our business, our competitive differentiators,

40:21 and support our global customers. So the ability for IoT Core to roll out in US East

40:28 and then roll out to, you know, Frankfurt or somewhere in Asia Pacific

40:34 allows us to take our solutions and really make them global very quickly because everything we do is automated

40:40 and we're able to roll out to new regions in less than a day. So all of those things combined is how AWS supports us

40:49 in our mission of IoT and sustainability.

40:54 You can tell from this that we're extremely focused on driving sustainability,

41:00 delivering solutions that help both our customers and obviously ourselves in reaching those goals.

41:06 This is a recent project that was just announced that I think is pretty exciting from a slightly different perspective.

41:12 It's a university that's wanting to be the smartest university campus in the world.

41:18 Siemens is basically sponsoring the PhD students and co-designing the research with them.

41:24 We're deploying sensors, we're gathering data, but we're also creating a living lab

41:30 so that they can look at this data in new ways. They can at new ways to use decentralized energy,

41:37 to use renewable energy. So again, they're looking at the platform we've built

41:43 and the data that we're bringing in, and they're trying to look at new ways to drive to some of these goals.

41:50 So to summarize, we believe that sustainability is definitely on the rise.

41:56 It's something being driven by CEOs, by landlords, by others in the buildings.

42:03 And again, it all starts with bringing together the data,

42:08 getting it to the cloud in a reliable and a connected manner so that we can do command and control

42:14 so that we can have visibility into all those IoT devices, then taking that data and making sure

42:21 that we can do analytics on it and really make sure that we can drive

42:27 a super positive employee experience, and make sure that our customers

42:33 are really driving their sustainability and energy objectives within those smart buildings.

42:40 And we do that with the support of Amazon Web Services. Whether it's a hockey arena,

42:45 an office building, a manufacturing facility, Amazon is helping us focus on the things that we do best,

42:53 and they're focusing on the things that they do best. With that I'm going to turn it back over to Mark

42:58 to finish out the session. Thanks so much, Sandy. That was amazing. So fascinating to hear about how Siemens

43:05 is helping all of your customers achieve their sustainability goals through some really intelligent

43:12 smart building implementations. Really fascinating to hear how you've used so many of our AWS IoT services

43:19 and other AWS services to get that done. Thank you so much for taking the time to join us in this session.

43:26 And I know we're doing this virtually right now. I'll see you in Vegas for the in-person version of this as well.

43:32 Well, that's it for our session. We just thought we'd wrap up with a few pointers for you. There's quite a bit of sustainability content

43:40 here at re:Invent this year, and it will be available on demand as well. And you can see some of the session numbers there.

43:48 So if you really want to take a deeper dive into things Amazon and AWS are doing

43:55 along with our customers and partners to help drive sustainability solutions, please go spend some time

44:01 and check out those other sessions. We talked a lot about IoT today,

44:06 and if you'd like to learn more about what we do in the IoT space, I hope that you really do want to learn more,

44:13 I highly recommend going over to the IoT track. In addition to this session,

44:19 there's a whole host of other sessions focused on our IoT services and software and technologies,

44:29 what our partners are doing, filled with lots of amazing stories of what customers have done with these technologies

44:36 to implement IoT solutions. So definitely check those out as well.

44:42 On behalf of Sandy, I really want to thank you for taking the time to listen to our session today.

44:48 We hope you found it as interesting as it was to develop and talk to you about it today.

44:55 Sustainability is so important that I'm sure we've only just scratched the surface of everything possible,

45:00 but perhaps we've inspired you and your organization to take some steps. If there's anything that we here at AWS

45:07 and our friends and partners like Siemens can do to help, please let us know.

45:13 Enjoy the rest of re:Invent. And thanks for tuning in. (upbeat music)

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