Bob Friday, Chief AI Officer, CTO Enterprise, Juniper Networks 

Driving Enterprise Digitization with Location-Based Services

Leadership Voices AI & MLBob Friday
Bob Friday Headshot
Driving Enterprise Digitization with Location-Based Services

Indoor location services: The next frontier in customer experiences

Juniper’s Bob Friday is on a 20-year mission to make indoor location services an industry must-have. Location is not easy and has its challenges, but indoor location services are critical to revolutionizing the user experience. In this talk from AI in Action, Bob teams up with Juniper’s Sunalini Sankhavaram to discuss how Mist AI and  machine learning (ML) are making indoor location services easy to deploy, support, and use in any enterprise, anywhere. Driven by Mist AI, the Mist Cloud Architecture converges Wi-Fi and virtual Bluetooth LE (vBLE) to deliver real-time cloud location services that combine personalization, data analytics, and operational simplicity. 

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You’ll learn

  • The four reasons why it has taken so long to deploy indoor location services 

  • How Juniper Mist solves these challenges and fixes the problems  

  • How Juniper Mist is the only solution that delivers five vectors of location context, what those five sources are, and how they matter 

Who is this for?

Network Professionals Business Leaders


Bob Friday Headshot
Bob Friday
Chief AI Officer, CTO Enterprise, Juniper Networks

Guest speakers

Sunalini Sankhavaram Headshot
Sunalini Sankhavaram
Sr. Director, Product Management, Juniper



0:06 good morning everybody

0:07 thanks for joining us this morning at

0:09 the juniper booth we're going to be

0:10 talking about our

0:12 zero trust data center and how we defend

0:15 the castle i'm going to

0:17 share with you a number of our

0:19 technologies that we use every day

0:22 in a full solution set across your data

0:25 center

0:27 obviously you've been hearing a lot

0:29 about our experience first networking

0:32 this is our strategy our concept

0:35 that we are focusing on the end user

0:38 experience

0:39 many folks talk about bits and bytes

0:41 they talk about

0:44 network management what we're really

0:46 focusing on is being able to operate a

0:48 network and deliver

0:50 a first experience to the customer so

0:53 everything that we're doing we're

0:54 focusing on the end user we want the end

0:57 users to be able to do what they need to

0:59 do every day do it in a safe and secure

1:02 fashion

1:03 protect your assets

1:04 but in an experienced

1:07 first manner

1:09 right

1:10 experience first means building a

1:12 trustworthy network how do you build a

1:15 trustworthy network you make sure it's

1:17 secure make sure it's safe

1:19 we focus on reliability there's a cia

1:22 methodology behind

1:24 security and we make sure that your

1:26 networks are not just available it's not

1:29 enough to have an available network you

1:31 need to make sure that you have a secure

1:34 available network without impacting the

1:36 end users and delivering your end user

1:39 experience

1:40 users and devices are protected

1:43 and they are still safeguarding your

1:46 data regardless of where it is

1:49 and we are focusing on accelerating your

1:52 business agility in a safe and secure

1:55 manner

1:58 so what should security do we should

2:00 protect our apps

2:02 we should be able to protect our

2:04 workloads in any environment our

2:06 workloads now are becoming distributed

2:09 whether they are in public clouds

2:11 private clouds

2:13 distributed edge networks

2:15 your data and your workloads can be

2:17 anywhere now with the

2:19 advances in container

2:21 apps and workloads we're able to easily

2:24 quickly scale and accelerate

2:27 uh your

2:29 performance through distributed

2:30 computing and that means your workloads

2:33 and your data are all over the place

2:37 we're able to protect access to the data

2:39 center this is something we've been

2:40 doing for

2:41 you know from day one uh this is

2:43 something we're very very good at

2:46 but with the advances in

2:49 your edge computing and distributed data

2:51 and workloads we need to think outside

2:55 of the typical data center

2:58 with the advances in campus and branch

3:01 literally a campus or actually more like

3:03 a branch could now mean a single user

3:06 out in a remote office or at their home

3:10 so we need to make the home

3:12 workplace look just like the office

3:14 workplace since the pandemic has hit now

3:17 our data is all over the place we need

3:20 to protect those workloads and those

3:21 apps

3:23 and then obviously

3:25 a fundamental to all of this is to be

3:27 able to deliver the visibility

3:29 and the insight from the client all the

3:33 way down to the workload so from the

3:35 remote branches from the remote offices

3:37 from the home users all the way back to

3:39 the data center wherever that data

3:41 center happens to be whether it's public

3:43 or private or distributed

3:48 so this is one slide i kind of want to

3:50 focus on here and this is our

3:52 zero trust data center architecture

3:55 this shows all of our different products

3:57 that you would want to consider in

3:59 building

4:00 your xero trust data center this focuses

4:04 obviously on the data center firewalls

4:06 whether they are physical in a public

4:08 cloud or private cloud we have a virtual

4:11 both container and virtual vms in

4:15 public clouds

4:16 we have our data center cloud connects

4:19 our intra data centers and your

4:21 workloads could be in any one of these

4:23 areas so

4:25 let me just kind of go through here

4:27 quick we've got our srx's our

4:29 traditional firewalls next-gen firewalls

4:32 uh they're running anything from appsec

4:34 idp 80 atp our advanced threat

4:38 protection our second intel and one

4:40 thing i want you to focus on here is

4:42 everywhere that our second tell is our

4:44 second tell is not just on firewalls

4:46 second tell is on our routers our second

4:48 tail can be on our switches our second

4:50 toe can be everywhere that's part of our

4:52 connected security strategy if you've

4:54 not heard that term or if you have any

4:56 questions about connected security

4:58 please let me know i'll be able to

5:00 happily uh show you and share with you

5:02 what that really means to you

5:04 we're able to

5:06 continue on we've got our mx routers

5:09 that also connect with an spc3 card

5:13 can be our your firewall on a very high

5:16 performance

5:17 router for your data center

5:19 interconnects or for your internet

5:20 gateways

5:21 we have our vsrx

5:23 again

5:24 full stack

5:26 capabilities here with appsec and idp

5:29 and ipsec

5:30 one thing i didn't want to point out on

5:31 the mx back here is our ability to run

5:34 carrera

5:35 we have carrero

5:37 defense detector

5:38 which is a very very highly advanced

5:41 ddos protection so on your internet

5:44 gateways you want to run a very advanced

5:47 capability for threat defense

5:50 for your anti-ddos

5:53 protections

5:54 you also see that we can run second tell

5:56 apsec and idp on the

5:59 mx there as well

6:02 in the intradc we have our vsrx our

6:05 containerized srx and next slide i'll

6:08 talk about

6:09 one of our other capabilities of

6:11 delivering micro segmentation down to

6:15 the workload down to the hypervisor

6:18 within our

6:19 data center with our appstra

6:22 intent-based networking tool

6:25 and then obviously above all of this is

6:28 it's like

6:29 cut out there management and

6:31 orchestration with astra and our

6:33 security director cloud

6:35 we also have our juniper security

6:37 analytics that provides the

6:41 visibility and the analytics

6:43 for everything whether it's security

6:46 network workload public private

6:49 everything gets dumped in there and

6:51 we're able to do machine learning and be

6:54 able to

6:55 drive

6:56 intent

6:58 and

7:00 the ability to

7:02 quickly correlate events uh throughout

7:05 your entire environment regardless of

7:07 the source of the event

7:10 [Music]

7:12 so i talked about our intent-based data

7:14 center fabric with our appstra

7:17 this is a new acquisition to juniper a

7:20 little over a year ago

7:22 and

7:23 it's been a great addition to our

7:26 platform it's the

7:28 industry's only

7:30 multi-vendor data center fabric

7:32 management tool

7:34 whether you're looking for segmentation

7:35 down to the workload segmentation down

7:37 to the bare metal server segmentation

7:39 down to the hypervisor

7:41 we can use appstra to manage your day

7:44 zero day one day two segmentation uh

7:48 continuous assured and repeatable

7:52 segmentation down to your workloads

7:54 right

7:55 integrates

7:56 with our srx talks with our

8:00 carrero tdd

8:02 handles your dci interconnects all in a

8:05 safe secure and reliable methodology

8:12 and then uh kind of start to close it

8:14 out here um you know any app anywhere

8:17 you know one great thing about juniper

8:19 security is we are driving everything

8:23 regardless of the location of the

8:24 workload with one policy single policy

8:28 framework

8:29 i don't care if that workload is at the

8:31 distributed edge if it's at the branch

8:33 if it's at the data center public

8:35 private

8:36 hybrid whatever

8:38 we can manage it with one policy many

8:41 many times customers come to us and they

8:44 talk to us about all the different

8:45 policies that they have to manage and

8:48 they literally have multiple teams that

8:51 are managing multiple policies depending

8:53 on where the workload depending on where

8:55 the assets are located we don't need to

8:58 have you do that that's not needed with

9:00 juniper policy frameworks right single

9:02 policy to manage your entire

9:04 infrastructure i don't care if you've

9:06 got 10 firewalls if you've got 400 or 4

9:09 000 firewalls

9:11 well you can do this with one

9:13 policy

9:14 all right super super powerful

9:18 what does that one policy give you

9:20 network wide visibility right regardless

9:22 of where

9:23 the data is coming where it's going

9:26 one

9:27 uh one single piece of network-wide

9:30 visibility right

9:32 dynamic and consistent policy one of the

9:34 big places where people get into trouble

9:36 when they're trying to do audits and

9:38 compliances

9:39 is

9:40 managing that policy sprawl where you

9:43 updated something on one policy but you

9:45 forgot to update it somewhere else

9:47 we don't have to worry about that we

9:48 have one policy to maintain across your

9:50 entire infrastructure

9:52 right

9:53 with that we're able to easily stop

9:56 and compromise and lateral movements

9:59 of your data

10:01 and

10:02 with that we also deliver very high

10:05 performance and very good security right

10:08 in other presentations we've talked

10:09 about our security efficacy if you have

10:12 any questions uh you want to know how we

10:14 do

10:15 our security efficacy please see me or

10:18 any of the rest of us after this

10:19 presentation we'll be happy to show you

10:21 our third-party results

10:24 from independent analysis

10:29 so this kind of goes to show our single

10:31 policy framework regardless of where the

10:33 users are located whether we've got

10:35 campus and branch with the next-gen

10:37 firewalls pushed out there secure remote

10:40 work

10:40 force with secure web gateways

10:43 we've got the internet sas applications

10:47 and then we've got our public and

10:48 private

10:49 data center

10:50 clouds

10:54 that's pretty much it

10:56 please don't hesitate to jump up here

10:58 this was

11:00 meant to be kind of a teaser

11:02 of all the different uh areas in the

11:04 data center

11:05 that we are working to protect your data

11:09 and working to protect your users and

11:11 deliver an experience first networking

11:14 but we've got lots of demos anybody

11:16 that's walking around with an ipad

11:18 pretty could you hold up your ipad

11:20 there you go any of those folks there

11:22 will be able to

11:24 be happy to show you uh demos

11:26 anybody that wants t-shirt please come

11:29 on over

11:30 and thank you guys very much

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