Juniper Networks and Exent Technologies Announce Enhanced Broadband Solution for Delivery of Games
BETHESDA, Md and SUNNYVALE, Calif., March 28, 2005 - Juniper Networks, Inc. (NASDAQ: JNPR) and Exent Technologies have teamed up to deliver an integrated service infrastructure that enables broadband service providers (BSPs) to offer premium high-speed games delivery. The combined solution provides dynamic, application-driven service quality upgrades to generate compelling experiences for BSP game subscribers with an efficient, intelligent allocation of network resources.
The Exent and Juniper Networks content delivery platform enables BSPs to offer superior service for a wide library of games, especially large, rich media game titles, actualized in real-time. This allows more bandwidth to be allocated during initial game streaming to reduce the time required to begin playing. When the initial caching is complete, the bandwidth is released for other high-traffic needs on the network, while at the same time ensuring low levels of latency required for lag-free online gaming.
"By teaming with Juniper Networks, we can now offer BSPs a way to ensure their subscribers get new levels of service quality," said Zvi Levgoren, CEO, Exent. "It's a way for our BSP partners to go beyond differentiating themselves simply on speed and cost. A guaranteed quality broadband gaming experience will ensure long term customer loyalty."
The joint solution, enhancing Exent's existing technology, features integration with the Juniper Networks' SDX Service Deployment System. The SDX offers a suite of service creation and management tools such as third-party application interfaces, network-wide admission control, dynamic policy generation, and accounting information. The SDX can provision network resources in real time, based upon specific applications and subscriber profiles, over a wide range of broadband technologies. It allows for the on-demand provisioning of key service parameters such as quality of service (QoS) and bandwidth allocation. The new solution provides BSPs with a robust, flexible level of control and efficiency, improving the end user's experience.
"Our aim is to transform best effort services into a more assured user experience," said Tony Scarfo, vice president of partner management, Juniper Networks. "Exent has already developed a high quality games-on-demand service that increases revenue and reduces customer churn for BSPs. We're working with Exent to further improve that service by giving BSPs new levels of on-demand service quality and assurance."
Exent is the market leader in delivering games-on-demand services. Such services allow BSPs to attract and retain more broadband subscribers, while garnering added revenue. Exent-enabled service providers have reported that Games-on-Demand customers are 75 percent less likely to churn from their access services than regular customers.
Exent games-on-demand services allow users to enjoy full-versioned games without the need to fully download them to their machines. The application streaming technology allows users to enjoy quick time-to-play and enjoy an enhanced user interaction, 'consolifying' the gaming experience.
Juniper Networks and Exent Technologies will demonstrate this new integrated solution at GameNET at the NCTA 2005 National Show in San Francisco, April 3rd through the 5th.
About Exent Technologies
Exent is the market leader in technology and service solutions for secure digital delivery of gaming and application software for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support software publishers, broadband service providers, brand owners, consumer portals, retailers and others.
Exent technology enables all standard business models - purchases, subscriptions, rentals, try-before-you-buy - for applications of any size. Exent Digital Rights Management solution dramatically lowers software piracy and ensures enforcement of licensing restrictions. Exent's EXEtender™-based products and services are currently in commercial use by Comcast, Yahoo!, Bell Canada, RCN, Atari-On-Demand, Deutsche Telekom, Wanadoo, Telefonica, KPN, Telenet, Telenor, Fujitsu, Swisscom and other leading service providers worldwide.
Major shareholders of Exent include Time Warner Ventures, Comcast Interactive, Concord Ventures and New Enterprise Associates. The company has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more information, please visit www.exent.com.
About Juniper Networks
Juniper Networks is the leader in enabling secure and assured communications over a single IP network. The company's purpose-built, high performance IP platforms enable customers to support many different services and applications at scale. Service providers, enterprises, governments and research and education institutions worldwide rely on Juniper Networks to deliver products for building networks that are tailored to the specific needs of their users, services and applications. Juniper Networks' portfolio of proven networking and security solutions supports the complex scale, security and performance requirements of the world's most demanding networks. Additional information can be found at www.juniper.net.
Juniper Networks, the Juniper Networks logo, NetScreen, NetScreen Technologies, the NetScreen logo, NetScreen-Global Pro, ScreenOS, and GigaScreen are registered trademarks of Juniper Networks, Inc. in the United States and other countries.
The following are trademarks of Juniper Networks, Inc: SDX.