Juniper Networks Achieves Success at B2B Marketing Awards 2009

Juniper Networks Achieves Success at B2B Marketing Awards 2009

Email Campaign in EMEA Increased Website Responses by Estimated 20 Percent

LONDON, December 16th, 2009 — Juniper Networks® (NYSE: JNPR) today announced it has won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. The campaign ran from September 2008 to October 2009 and was targeted specifically at technical users wanting to learn more about Junos, Juniper's single network operating system. Via a new web portal, J-Central, network engineers were educated on Junos through a series of Q&A briefings, presentations and demonstrations in a newly-created virtual laboratory.

Juniper, with the help of its B2B marketing agency, Base One grew website response rates from 0.5 percent to an average of 20 percent as a result of an integrated campaign that included email and social media tools such as Twitter and Facebook. The new portal and online training resources now have over 10,000 active participants. B2B's judges highlighted the campaign's creativity and excellence in using email as an effective communication vehicle.

The awards scheme showcased the best business-to-business marketing activity of the past year from all industry fields. At the ceremony in London on 25th November, Juniper was also shortlisted for two other categories: B2B Marketer of the Year and Best Customer Relationship Initiative, for which the company received a "Highly Commended" mention.

"The B2B Marketing award scheme is a leading industry event in the UK and to be recognized by our peers is an impressive achievement for the team and of which I am extremely proud," said Claire Macland, senior director, EMEA Marketing, Juniper Networks. "Given the prevailing economy we have had to be very thoughtful about marketing spend and maintained focus on the most effective activities to meet our objectives."

"Email is the number one communications channel in B2B, therefore competition for this category was particularly intense, and Juniper and Base One had to work particularly hard to excel and win here," said Joel Harrison, Editor, B2B Marketing Magazine. "The Junos Software campaign is a great example of how brands can cut through inbox clutter to engage with a hard-to-reach business audience and deliver exceptional results. It is a very well-deserved win."

About B2B Marketing Awards

The B2B Marketing Awards are owned and operated by B2B Marketing, and designed to recognise excellence in the field of business-to-business marketing. The awards were launched in association with Information Arts in 2004, and have since grown to become the must-attend event in the B2B marketing calendar.

Judging for the B2B Marketing Awards is a two-stage process, involving a panel of expert practitioners and overseen by an independent chairman, marketing consultant Peter Young. The judges for the B2B Marketing Awards are carefully selected from practitioners from all sides of the industry and an initial round of judging established a shortlist for each category, followed by a second round of judging to identify the winners.

About Juniper Networks

From devices to data centers, from consumers to the cloud, Juniper Networks delivers innovative software, silicon and systems that transform the experience and economics of networking. The company serves more than 30,000 customers and partners worldwide, and generated more than $3 billion in revenue over the last year. Additional information can be found at www.juniper.net .

Juniper Networks and Junos are registered trademarks of Juniper Networks, Inc. in the United States and other countries. The Juniper Networks and Junos logos are trademarks of Juniper Networks, Inc. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.